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Camera Lens News No. 1
Summer 1997 |
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Setting up a new information channel
Camera Lens News (CLN) is a new product of the Carl Zeiss camera lens division. Of course it is not another Carl Zeiss camera lens – but it will sure be related to camera optics. It will cover a broad variety of topics that should be of interest to all those who use, buy, sell, report about, are interested in, and are enthusiastic about Carl Zeiss lenses for still photography and motion picture (that includes digital photography and video as well). Not so much from a scientific point of view and not directed towards readers with a degree in science (other publications have been handling this quite well),but from a hands-on application standpoint, with the insight of a backstage position.
There is, however, something special about this particular publication: CLN is produced and written entirely by the very people who design, develop, produce, test, service and ship the Carl Zeiss camera lenses. This should give CLN a level of authenticity that could hardly be matched by those company newsletters subcontracted to outside advertising agencies.
For the same reason CLN will not become a whistles & bells print extravaganza published in twentyfive languages and stuffed in everybody’s mailbox. CLN should not and will not detract too much of our attention away from lens making. And we are, on the other hand, no publishing pros, but camera lens pros – and we will proudly continue to be.
Anyway – we will try to present you with CLN four times a year. We chose a simple format that enables CLN to be quickly and easily distributed via mail, e-mail, fax, internet, conveying information to you in a speedy, efficient and costeffective fashion. You may use all the information presented by CLN in your own publications freely if you send a specimen copy to us. And although CLN does not contain photos itself and is written in English, we may be able to provide you with images in many cases and German versions of the articles, should you need those for your publication purposes. | |
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