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Camera Lens News No. 13
Spring 2001 |
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Hasselblad and Zeiss sign Cooperation Agreement
Victor Hasselblad, Sweden, and Carl Zeiss, Germany, on 24 January 2001 signed a cooperation agreement to further strengthen the Hasselblad medium format camera system’s leading position in image quality and versatility.
The agreement confirms the importance of a long tradition of co-operation between the two companies in providing discerning photographers worldwide with a camera system which excels in image sharpness, reliability and lasting value. Over the years Carl Zeiss lenses have been the backbone of the classical Hasselblad 6 x 6 system and among others much appreciated for their unique fully mechanical, all-metal central shutter which allows Hasselblad cameras to operate without batteries and synchronize with flash at all speeds.
Hasselblad and Carl Zeiss both share a committment to photographic excellence. They will continue to explore ways to improve on excellence without breaking with the tradition of compatibility. The concept by which any new and improved lens or camera will maintain compatibility with older cameras and lenses. The relationship between Hasselblad and Carl Zeiss started in 1950 with a handshake agreement between Victor Hasselblad and Dr. Hans Sauer in Gothenburg. The choice then, as today, was motivated by Carl Zeiss’ proven excellence in lens design and state of the art manufacturing in Oberkochen in the south of Germany.
Since then Carl Zeiss have designed 8 distinctive lens series for Hasselblad, over 80 different lens models and sold approximately 1 million lenses to photographers worldwide. The most recent introduction in 1999 was of 10 new lenses in the CFi and CFE series which have led to record sales in the year 2000. For images from the recent meeting at Victor Hasselblad AB in Gothenburg and further information check www.hasselblad.se and www.zeiss.de/photo | |
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