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Camera Lens News no. 1
Summer 1997 |
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New people and new activities at Carl Zeiss’s
Camera Lens Division
1996 has seen remarkable change and new people in the Carl Zeiss camera lens division, some of which are:
Ralf Coenen, vice president camera lens division, former consultant with McKinsey, joined Carl Zeiss in spring 96 and has lead the camera lens division since October, 1st. Meanwhile his programs to share responsibilities, enhance efficiency of working methods in camera lens making, logistics, quality assurance and improvements of internal communication have begun to yield dividends. The changes most obvious to the public are brought about by his activities to enhance knowledge about CZ lenses and open direct communication (e.g. this publication).
Product Development is in the hands of Dr. Winfried Scherle, product development manager, a physicist with Carl Zeiss’ photogrammetric department before, who joined the camera lens team in early summer of 1996 and succeeded the latelate Dr. Hohberg as head of product development and Ralf Coenen’s deputy. Dr. Scherle is also coordinating Carl-Zeiss-wide R & D efforts to the best use of the camera lens division. You will see first public results of his efforts soon.
Marketing activities are being greatly intensified and Carl Zeiss camera lens specialists have been showing presence at major industry events in Europe, the United States, and Far East. Strategic marketing was installed as a new key position and Kornelius J. Fleischer, manager strategic marketing, former product specialist and product manager with companies in the photo and motion picture/tv industry was appointed this position as of photokina ’96. His responsibilities are to research and analyze information from the markets and users, contribute to defining the needs for new products and priorities, evaluate prototypes and existing designs and make sure that all who use, buy, sell, like, report about, and are interested in Carl Zeiss lenses for still and motion picture photography are well informed. | |
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