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Camera Lens News No. 4
Spring 1998 |
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Sony digital video cassette recorder PC 10
with Carl Zeiss Vario-Sonnar 1,8/4,4– 52,8 mm
Sony market research has it that 70% of all buyers of the Digital Video Cassette Recorder PC 10 purchased it because it comes with a Carl Zeiss lens. With a questionnaire distributed with every PC 10 Sony asked all buyers to disclose their reasons for purchasing the PC 10 and tick answers from a multiple choice of reasons why they purchased the camera. By far the most important criterion was ”because it has a Carl Zeiss lens”, ticked by 70% of the respondents. On no. 2 followed ”because it is digital” chosen by 50%.
For several weeks in a row the Sony Digital Video Cassette Recorder PC 10 with Carl Zeiss Vario-Sonnar was the best selling camcorder in the Japanese domestic market.
Meanwhile Sony’s PC 10 has successfully found its way into television commercial production in Europe, where this compact device excels in dramatic takes for automobile and tire commercials. In the USA several TV stations have found the news material gathered with the PC 10 completely satisfactory for broadcasting. | |
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