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DigiPrimeŽ lenses take Hollywood by storm
Once the first prototypes of the new Zeiss DigiPrimeŽ lenses became operable, and the first demo footage was shot by Jeff Cree of Sony and Michael Bravin of Band Pro, in the Oberkochen region and in Munich, the DigiPrime prototypes went to Hollywood.
Upon first evaluations and bench tests at major Hollywood rental houses, enthusiasm built in the cine world. Key industry persons commented that Zeiss had done a very good job on these new lenses. Some even see Zeiss DigiPrimes as the optics which will enable 24p digital cinematography to overcome the last obstacle keeping it from being fully accepted as a valid tool in the world of cinematography.
Orders for the new DigiPrime lenses were placed in encouraging quantities and without hesitation. One customer immediately wanted five complete sets. Several others ordered three sets each – just to begin with.
Other centers of motion picture production also immediately expressed their eagerness to make Zeiss DigiPrime lenses available to their customers as soon as possible: Chicago, New York, Vancouver, London, Paris, Milano, Munich, Stockholm, Seoul, Tokyo will also offer Zeiss DigiPrime lenses soon after deliveries start in September 2002. More details are available at www.digiprimes.com
Camera Lens News No. 17, September 2002 | |
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