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ZEISS Triple Crown

ZEISS wins optics Triple Crown


Internet Scam involving ZEISS products

buyer beware: fake ZEISS dealers

While we have many legitimate internet dealers, we have become aware of several fake dealers doing business on the internet. These dealers are not, and never have been, authorized ZEISS dealers, and, as far as we know, have NO actual ZEISS product to sell. Many offer other lines of top selling optics as well as ZEISS. They appear to be "take the credit card and run" operations. They are never on-line for more than a few weeks before they move on to a new name and new URL. As a general rule, if all the prices on an internet site appear to be too good to be true...then they probably are. Before you give your credit card number to anyone selling ZEISS product at a heavily discounted price, check with our Customer Service Department to make sure thay are authorized and legitimate. Buyer beware.


The british film team from Fieldsports Channel spotted the hardcore testing of the ZEISS CONQUEST HD binoculars in our customer magazine PASSION and couldn’t believe it: Run over by a four by four, thrown from a highseat and additionally dipped into a lake. And all that should have been survived by the ZEISS CONQUEST HD? We told them “Yes” but that wasn’t enough. So Dom Holtam came all the way to Wetzlar to test it on his own. In the end he was successful.

Find the video of the “fake check” here.

What is your ZEISS moment?


"The moment when you are closer to nature than ever before" - this is the promise that comes with every single Carl Zeiss product. Now we want to know exactly how your own special moment came about. From the mysterious silence as you wait on the stand through to the magical moment just before you take your shot - we look forward to hearing about your personal experience. Tell us about your perfect ZEISS moment. With luck you could win a pair of CONQUEST HD 8x42 binoculars.


VICTORY HT 10x42 Wins Editor's Choice Award

The ZEISS VICTORY HT has been awarded an Editor's Choice Award from Outdoor Life of the most well respected hunting and fishing magazines in North America.


CONQUEST HD 8x32 Wins Editor's Choice Award

The CONQUEST HD 8x32 aslo won the Outdoor Life Editor's Choice award for mid-sized binoculars.


"Goldener Keiler" for the VICTORY HT Binoculars


95% transmission was definitely an outstanding benefit in its favor: the VICTORY HT 10x42 has received the "Goldener Keiler" award at the Jagd und Hund hunting fair in Dortmund, Germany.

The "Industry Oscar" is the result of a voting procedure involving hunters from all over Germany and is awarded for the best of three products in one category. The other products nominated were the Swarovski EL 10x50 and the Minox BL 8x56 BR, against which the VICTORY HT 10x42 came out top.

We are delighted that the VICTORY HT binoculars triggered so much enthusiasm!

You can find more information on the world's brightest binocularshere.

"Bright Minds" in PASSION


Loyal readers will have already noticed: the new PASSION is here. This time, the editors wanted to know the details. What technologies and faces are behind the development of the brightness wonder in the HT series? During an extreme test at distances up to 600 meters, the VICTORY HT 3-12x56 with ASV+ had to demonstrate its capabilities in action.
Additional topics in this issue: the CONQUEST HD 10x32 on a roebuck rut hunt, hunting ibexes in the Alps and, of course, preparing for the icy temperatures to come.
PASSION is also available in English for the first time.

Read it on-line here:

Passion Magazine

Compactness, light weight and high optical performance – these are the properties of the new CONQUEST HD 32


Whether you are stalking game, hunting in the mountains or simply enjoying the delights of nature, nothing will remain undiscovered with the new CONQUEST HD 32 models. They are your ideal companions for daytime viewing. This is all thanks to the HD lens system of the CONQUEST HD binoculars which ensures outstanding image quality and excellent color fidelity. The LotuTec® protective coating guarantees clear visibility in any weather. Perfect ergonomics and simple operation make the new CONQUEST HD into robust and compact companions in daylight conditions. Quality and design from Wetzlar.




Today, Carl Zeiss is starting the next optical revolution, and is setting a whole new standard in the premium segment through the innovative optical concept of the globally unique VICTORY HT binoculars and riflescopes. The VICTORY HT products give unrivalled brightness and contrast, and lengthen observation times dramatically. The VICTORY HT have a unique appearance, and proves that innovative, elegant design, can be entirely compatible within a compact structure.


Golden Keiler award for Duralyt 3-12x50


It was rather like playing a home match for Carl Zeiss in Dortmund: the illuminated Duralyt 3-12x50 was an impressive candidate in the "New Riflescopes" category, enabling us once again to claim the Golden Keiler award at this year's ceremony. We are particularly proud of this award because the decision was made entirely by the users themselves. With its low light optics, its precision and the fine illuminated dot for daylight use, the readers of JÄGER magazine were fully convinced by the Duralyt 3-12x50.