Birdwatchers at sunset

Did You Know...

…that ZEISS Is Committed To the Protection of Birds?

The international year of biodiversity has just gotten underway. The United Nations General Assembly has taken up this important topic and declared it to be the theme for 2010. Biodiversity describes the variety of ecosystems, plant and animal species, and genes that comprise the natural resources vital to mankind’s well-being. Protecting species is essential to ensuring that this balance remains intact.

There are many ways to preserve biological diversity and protect nature by making intelligent decisions in day-to-day life. Anyone that budgets with natural resources and purchases, food without pesticides and from local suppliers, for example is already making an important contribution towards maintaining biodiversity. ZEISS also supports the protection of species, i.e. the preservation of animals, plants, and microorganisms.

Together with ZEISS, Germany’s Nature and Biodiversity Conservation Union (NABU) has attended to the bird station in the Wedel Marsh for more than 25 years. This bird station is a veritable paradise for waterfowl, which bird fans can observe and admire from different vantage points at several observation stations using spotting scopes and binoculars from optical specialist ZEISS. And all this without destroying the natural habitat of these creatures.

12 January 2010