I put my skills into use for the goal of satisfactory interaction at any given touchpoint. For me, everything is a tool used towards this goal: Interface, Invention, Interaction, Experience and Application Design, GUIs, design thinking, concepts, mockups, prototypes. I make sure our digital systems are actually usable – in other words, I work on user-centric approaches for our digital products. When it comes to design, I’m not talking about creating aesthetically pleasing art but new concepts of digital interaction and customer involvement.
Currently we are improving the user experience of, for example, opticians using our products and software tools. I make sure that they fit their needs and are intuitive to use. It’s great to make a difference here!