The Combined Magazine After the Reunification

Daily editorial routine, 1994: Gudrun Vogel perusing <br/> and selecting pictures

Daily editorial routine, 1994: Gudrun Vogel perusing
and selecting pictures

Then came German reunification - and that of the two ZEISS plants in East and West Germany. Divisions which existed in both Oberkochen and Jena were subjected to thorough review. The editorial staff of the “Jenaer Rundschau” was no exception. Vogel was the only one who was retained. She fought for the “Jenaer Rundschau”, writing numerous letters. Finally she met with Pfeiffer. In the beginning the meetings were tinged with skepticism, but it was rapidly decided to continue the publications. Thus “ZEISS Information mit Jenaer Rundschau” was created, with the first common logo.

Pfeiffer was the managing editor, and Vogel handled the articles from Jena.

 

Once Pfeiffer retired in 1993, Vogel was responsible for the customer magazine; Dr. Hansjoachim Hinkelmann joined the editorial staff in Oberkochen.

Together they developed the concept for a new magazine-style publication with a new name. The first issue was published in time for the 150th birthday of the Carl Zeiss Company in 1996 – “Innovation” was born and was a complete success. Issue 1, published in English and German, was soon sold out.

Quite a few issues followed before Hinkelmann transferred his responsibilities to Dr. Dieter Brocksch in 2001. Broksch, who was formerly the product manager of the microscopy division at Carl Zeiss, became the editor-in-chief of “Innovation” in 2003. “I speak the same language as the scientists we wanted as authors for the magazine,” explained Broksch. “Moreover, I have easier access to the scientific topics.” Together with Vogel, he gradually changed “Innovation”. “All corporate divisions should be represented in each issue,” Broksch said. “And we always had a central theme.”


“More Magazinish” – the Company Magazine of Today

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The editorial team of “Innovation” discussing the issues: Gudrun Vogel, Silke Schmid, and Dr. Dieter Brocksch (from left to right)

The editorial team of “Innovation” discussing the issues: Gudrun Vogel, Silke Schmid, and Dr. Dieter Brocksch (from left to right)

Then, in 2007, the Innovation Communication division was established in the Communication group function, with Silke Schmid at the helm. It includes all corporate affairs dealing with research and development as well as innovations.

The customer magazine with the same name was also a part of this.

 

Schmid, originally a journalist, had been head of the editorial staff of the Carl Zeiss employee magazine – now she is responsible for “Innovation.”

The publication was redesigned and restructured the same year. “’Innovation’ should become more like a genuine magazine,” explained Schmid.

“The idea was to convey product news and exciting applications in an entertaining way.”

 

The fact that this concept meets with the approval of the subscribers was proven by the reader survey conducted by media research agency TNS Emnid in 2008.

Eighty percent of the readers stated that they would miss “Innovation” if it ceased to exist. The entire editorial staff, which still includes Vogel and Broksch, was very pleased to hear it.