History of the ZEISS websites

Compared to the almost 170 years of ZEISS corporate history, the history of our websites is relatively brief. Still, the period during which the Internet presence of ZEISS was created lends itself to a brief chronological overview of the most important steps in the development of the websites that resulted in their current appearance.

  • 2011 – today

    2011 – today

    In April 2011, the ZEISS Camera Lenses website went online in a pilot project with a brand-new design on a new platform. The provider is now T-Systems Multimedia Solutions. Adobe CQ is used as the content management system.

    The entire website was implemented on the new platform in 30 countries and 20 languages by the end of September 2014. There are now roughly 50,000 pages in total.

    During this process, ZEISS was supported by Points in Stuttgart, NOLTE&LAUTH in Stuttgart and nieke # licht crossmarketing in Bühl.

  • The early 2000s.

    The early 2000s.

    The Stuttgart-based agency Points has supported the ZEISS online activities since July 2001, when the website included approximately 5,000 pages.

    The development of the company’s international Internet presence began in December 2002. The web page design was updated. The number of pages again increased, this time to 8,500.

    In July 2006 more space was allocated to headlines, and the layout was CSS-based. In November the website was restructured, placing a central motif in focus.

    During the global financial crisis, careful plans for fundamental improvements were prepared.

  • The first website.

    The first website.

    The first ZEISS website went online with roughly 200 pages in March 1996. The provider was Intershop in Jena. Back then there was no content management system yet - all HTML pages were located on an Apache webserver. By October of the same year, the number of pages included in the website had increased to 400.

    The first relaunch took place in 1997. By then there were 1,000 pages, and the first content management system using Lotus/Domino 4.6 was introduced. Support was provided by the Nuremberg-based agency Feldmann Mediagroup.

    The content management system was switched to “PCS Hypersite” in 1999. The Schott-ZEISS computer center became the new provider, and the website numbered 2,000 pages.