ZEISS has launched a new, integrated 360-degree communications campaign for the ZEISS Batis lens family to describe what the ZEISS Look is all about: “Photographers often speak passionately about the “ZEISS Look” when describing what makes the photos captured with ZEISS lenses so special,” explains Björn Pados. This communication campaign aims to show how the unique look is created.

ZEISS is Germany's highest-ranked company in the 2019 Public Value Atlas (Gemeinwahlatlas 2019). The announcement was made in Berlin today by the authors of the study, the Center for Leadership and Values in Society at the University of St. Gallen (CLVS-HSG) in cooperation with the Dr. Arend Oetker Chair of Business Psychology and Leadership at HHL Leipzig Graduate School of Management.

For over 100 years, ZEISS has provided cinematography lenses to filmmakers at all levels. From their headquarters in Germany, each cine lens is designed and manufactured at the highest quality and exhibits the versatile look with neutral color rendition ZEISS is known for. That aesthetic was applied to the brand's expansion into the greater Los Angeles area.