Even though 50 years have passed since the first Moon landing on 20 July 1969, the images have lost none of their fascination. The main reason this event become so firmly entrenched in our collective memory is that it gave us the iconic images captured during the Apollo missions. These were not only the first photographs ever taken of the Moon’s surface – the image of the Earth as seen from the Moon also continues to inspire people of all generations to this day. And all these missions used cameras with lenses developed by ZEISS.

ZEISS has confirmed that the acquisition of GOM, a leading provider of hardware and software for automated 3D coordinate measuring technology, has been concluded successfully. With the completion of this transaction, GOM has become part of the ZEISS Industrial Quality & Research segment.

ZEISS has launched a new, integrated 360-degree communications campaign for the ZEISS Batis lens family to describe what the ZEISS Look is all about: “Photographers often speak passionately about the “ZEISS Look” when describing what makes the photos captured with ZEISS lenses so special,” explains Björn Pados. This communication campaign aims to show how the unique look is created.