Through our Digital Business & Ecosystems team, we offer the necessary expertise for positioning new products in digital markets. We have a thorough understanding of business models in the digital world, particularly as concerns monetizing services and data. This includes platform-based business models with their underlying network effects. Our digital ecosystem comprising established players and start-ups helps us position new digital products and services effectively.

We transfer and adapt successful approaches from the digital world to the ZEISS-specific context, e.g. lean start-up methodologies. With these methods and our broad understanding of how to transform a high-tech company's existing structures and processes into new forms of value creation, we drive the digital transformation at ZEISS.

As the Design & Insights team we bring user research, design thinking, design strategy and detailed UX/UI skills to the ZEISS Digital Partners projects. Our team consists of international experts from a broad range of backgrounds ranging from experience mapping and concept development through to brand focused web design, and mobile and desktop applications.

As the Architecture and Engineering (AE) team, we are the technology-core of the Digital Partners. Everyone on the AE team from software architects, software developers to agile coaches are highly experienced in innovative technologies across Web, App, Application and IoT. We work closely with our business segment colleagues to build leading digital solutions for ZEISS.

Jointly with our R&D and IT department we build the competencies to enhance our products and enable new value propositions by extracting actionable information from data.
We aim to establish and maintain a data-driven positive feedback loop to continuously get better as an organization while improving the experience of our customers.