Through our Digital Business & Ecosystems team, we offer the necessary expertise for positioning new products in digital markets. We have a thorough understanding of business models in the digital world, particularly as concerns monetizing services and data. This includes platform-based business models with their underlying network effects. Our digital ecosystem comprising established players and start-ups helps us position new digital products and services effectively.
We transfer and adapt successful approaches from the digital world to the ZEISS-specific context, e.g. lean start-up methodologies. With these methods and our broad understanding of how to transform a high-tech company's existing structures and processes into new forms of value creation, we drive the digital transformation at ZEISS.