This edition of ZiB marks an important transition. For the first time ever, the magazine is appearing in a digital format only, available on the Internet. The reason is simple: 'Go digital' – the cover feature of this issue of ZiB –
has become a key focus at our company. So it only seems right for us to go digital, too, at least for the ZiB 2.2015 issue.
To help us make this transition we decided to focus on the five accelerators from the Carl Zeiss Agenda 2016. With 'Execute Fast,' 'Simplify' and 'Be courageous' in mind, we developed a concept quickly and pragmatically, drawing on our existing resources, adjusting them as necessary, and evolving the project to the next level. Throughout that process, we never lost sight of the need to 'Be the Brand.' And the final accelerator of 'Go digital' is obviously fully embraced by our ZiB 2.2015 digital edition.