More Success for ZEISS at Control

The CONTROL show in mid-May was once again a resounding success for ZEISS. The international trade fair for quality assurance in Stuttgart is the highlight of the industry. As in the previous years, the Industrial Metrology and Microscopy business groups presented their products at a shared booth. 

With over 900 exhibitors from 32 different countries and almost 26,000 trade visitors from 95 countries, Control 2015 was even more successful than in previous years. Held in Stuttgart in mid-May, this year's international quality assurance trade fair also proved to be a major success for ZEISS. The company was represented by the Industrial Metrology (IMT) and Microscopy business groups, which once again shared a joint booth. ZEISS exhibited numerous products and solutions for various applications at its 650 square meter booth. New products at this year's show included the ZEISS O-SELECT digital measuring projector – a joint project involving IMT and Microscopy which also saw a major contribution from Corporate Research – as well as the latest versions of the ZEISS O-INSPECT line of products and ZEISS PiWeb, IMT's quality data management software. The Microscopy business group introduced a new addition to its product range in the form of the ZEISS ZEN 2 core imaging software for industrial and research applications.

"ZEISS achieved another big success at Control 2015, so overall I would say we can be very pleased indeed. That's the result you get from having highly motivated employees who seek out and nurture personal contact with both existing and potential new clients. Our customers have told us time and again how much they appreciate that approach. And of course once you throw in our expert knowledge and fantastic range of products and solutions, you really do have a solid basis for success," says Werner Gerstner, Head of Sales at IMT Germany.

Impressions from Control

A place on the international stage and increased interest from customers

With a jump of some 30 percent in the number of foreign manufacturers and suppliers exhibiting at the fair, plus a 25 percent share of foreign visitors, Control 2015 was considerably more global than in previous years. As well as taking home a positive overall impression of this year's exhibition, ZEISS can also point to some impressive results. For example, IMT posted major gains and saw a healthy 12 percent increase in leads – an even better result than last year, which also saw a spike in business during and immediately after the trade fair. The number of orders received was also significantly higher, with the company selling a total of 31 systems, including a ZEISS XENOS measuring machine for some 500,000 euros as well as the new ZEISS O-SELECT. "After the demonstration at the booth the customer said they were hugely impressed by the software and the machine. As the production manager, he had the authority to sign a deal on the spot," says Volker Zieker from IMT.

Control 2015 was also a big success for Microscopy. "We sold a number of systems at the show itself, including our digital microscope. Compared to last year, we found that visitors to our booth were much more likely to know exactly what they wanted. The majority of discussions covered explicit applications and the questions were very specialized. This is also reflected in our leads, which are considerably more qualified and have a high likelihood of resulting in orders," states Markus Walcz, Head of German Industrial Sales at Microscopy. The collaboration between the ZEISS business groups once again turned out well, helping to further strengthen the company's overall market position.

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