What Type of Binocular User Are You?

Finding the right pair of binoculars is all about where you intend to use them. For occasional countryside walks you need something compact and lightweight, but observing nature for longer periods requires fatigue-beating precision and fast focusing – plus high light transmission for twilight conditions. So what type of binocular user are you? Find out today with the ZEISS online product advisor.  

The ZEISS product advisor is a great way to discover which products meet your needs in just a few clicks. As well as providing detailed product data and a direct link to the dealer search page, it also generates a customized PDF brochure for each user. The ZEISS product advisor covers the full range of targeting and viewing optics for hunting and nature observation.


Positive feedback

"We've had a very positive response to our product advisor, with some 145,000 visitors a year and over 900,000 suggestions provided since it was introduced in 2012," says Dr. Simone Zaha, who heads up Marketing at the Consumer Optics business group. She notes that the conversion rate – in other words the number of people who complete the advice process – is around 30 percent.


A stronger online sales presence

ZEISS sells high-quality, technically sophisticated products. That means customers have high expectations regarding the advice they need – both online and offline. "That's why our product advisor investigates how people will actually use the product with the goal of supporting the purchasing process and strengthening our online sales presence," says Zaha.

Zaha sees the following benefits: "Clear advice for customers based on how they intend to use the product, support in the lead-to-sale process and, last but not least, valuable user data on the reasons behind people's motivation and purchasing decisions." She emphasizes that all these aspects can be used to support future-oriented e-commerce solutions at ZEISS.

Key features of the ZEISS product advisor:

  • PDF generator creates a personalized PDF brochure for each user
  • Product comparison function
  • Product recommendations based on user responses
  • Backlinks to ZEISS