With the purchase of a ZEISS product for your clinic, you can profit from further ZEISS services. These range from training and education to technical services and practice support. The goal is to improve your clinical satisfaction and business success while also creating an excellent patient experience.
When extending your Laser Vision Correction portfolio, you automatically benefit from ZEISS Clinical Application Support for refractive lasers. The focus of this program is your clinic’s success, which can then lead to high patient satisfaction and patient referral. As a refractive surgeon, this program offers you comprehensive onboarding processes to get familiar with SMILE® and PRESBYOND® as well as the corresponding ZEISS Refractive Lasers, e.g. VisuMax® femtosecond laser and MEL® 90 excimer laser.
These onboarding processes for SMILE and PRESBYOND consist of different steps. They start off with online as well as offline trainings, followed by preparation visits directly at your clinic. In the third step, the first surgeries are performed in the presence of an application specialist. Afterwards, a final debriefing is conducted with all parties involved. If you have completed the whole process, Continuous Application Support will be provided for your clinic.
Additionally, all existing customers can continuously draw on our application support with the goal of increasing their businesses’ success through regular clinic visits by our clinical application specialists. There are also different ZEISS refractive training centers in place worldwide for experience exchange and optional peer-to-peer trainings with varying focuses on SMILE and PRESBYOND (LASIK).
Find out more about the special onboarding processes for SMILE and PRESBYOND below.
Besides application support, ZEISS offers services to develop your business beyond clinical outcomes, by focusing more on patient education and the overall patient experience with your clinic.
Our service enhance direct communication with patients to successfully position your clinic in the market by supporting your patient interactions from first contact to post-surgery. Our marketing materials cover every step of the patient journey: Patient Attraction, Patient Conversion, Patient Referral.
The provided marketing components guide you through communication processes needed for Social Media, customer events or consultation talks and help you to address patients with just the right message. The package contains materials such as posters, graphics, videos, roll-ups, brochures, pictures, post cards, online banner and PowerPoint templates. Our patient marketing materials educate patients about the different treatment options, providing patients with the information they need to make a well-founded decision.
Depending on your specific needs, we offer supporting tools branded by ZEISS, materials, which can be branded by your clinic or snippets to create your own offers.
At ZEISS we understand the challenges of growing a refractive practice and partnering with our customers. With our Practice Development Consulting we offer you a program that helps you to grow your business and improve the overall patient experience.
Our PDC managers support you with expert advice on healthcare marketing and improving your communication with patients and customer services. This eventually translates into increased patient volume and effectiveness of your clinic.
ZEISS PDC is fully invested in getting the best out of every aspect of your clinic to ensure its long-term success.
• Patient Attraction
PDC helps to increase your clinic’s number of inquiries by improving the initial touchpoints patients have with your clinic.
PDC optimizes the way patients are attended to once they have been in your clinic. Thus, you will have a higher patient conversion.
PDC enables you to keep a close connection to your patients after surgery. Therefore, your clients will become ambassadors for your business.
Find out today how ZEISS can increase your business’ effectiveness and make an appointment with our specialists.