CORNEAL REFRACTIVE EDUCATION

Practice Development Consulting Masterclasses

Grow your refractive practice with digital marketing!

Grow your practice with Digital Marketing

The digital revolution of the past two years changed the way healthcare practices interact with patients.

We are inviting all our customers and prospects globally with the aim of sharing digital marketing trends and practical ideas to enable practice growth. We bring together marketing experts to share best practices in healthcare marketing, service excellence, and patient experience.

Masterclass 3: 8 Jobs your website's not doing

Speakers: Rod Solar, Marisley Almeida

In this third Masterclass “8 Jobs your website's not doing”, we will look at weak points on your website and show you how to extend customer reach, engagement, and conversion on your website. We will also highlight common features of high performing websites for refractive practices.

Date and Time

Live:
Already took place

Date and Time

Recorded:
Wednesday, May 4, 2022
5:00 - 6:30 PM (GMT +2)

or

Saturday, May 7, 2022

9:00 - 11:00 AM (GMT +2) or
5:00 - 7:00 PM (GMT +2)

Speaker details

Rod Solar

LiveseySolar, London, UK

Rod Solar co-founded LiveseySolar. As a Chief Marketing Officer for laser eye surgery practices worldwide, he’s on a mission to double the size of 150 cataract and refractive surgery businesses. Rod loves applying proven frameworks to discover & leverage the hidden growth opportunities in the very best practices in the world. Rod has degrees in Psychology and Human Performance from the University of British Columbia.

He also holds an NLP Business Diploma, is certified in Marketing Automation, and holds several Digital Marketer Certifications. Rod has created hugely successful and highly engaging training systems for over 25 years. His advice routinely generates six figure incremental increases in income for his clients by teaching them how to systematically improve customer service while increasing sales at the same time. Rod is an expert coach, keynote speaker, columnist, and blogger and co-authored the book “How to Grow your Practice with Presbyopic Patients” published in 2018.

Anne-Katrin Lotz
Marisley Almeida

Carl Zeiss Meditec AG, Jena, Germany

As Head of Practice Development Consulting at ZEISS, Marisley Almeida brings 15 years of experience in the ophthalmic industry. Marisley holds a bachelor’s degree in Electronic Engineering from the University of Sao Paulo, started her career as a Research & Development Engineer for ophthalmic devices, and has also worked in Sales and Healthcare Marketing. In the last seven years, Marisley repurposed her career to improving practices around the world with a focus on the patient experience. Marisley holds a post-graduate degree in patient experience from the well-known Albert Einstein Hospital in Brazil. With 15 years international experience, having lived in Brazil, Australia, Singapore, and Germany and worked with refractive surgeons from all over the world, Marisley brings rich international insights and best practice solutions from leading refractive practices in the world.

Masterclass 2: Acquiring new patients with SEO, SEM & Social Media in 2022

Speakers: Michael Dobkowski, Onur Birsen, Marisley Almeida

In this second Masterclass “Acquiring new patients with SEO, SEM & Social Media in 2022”, we will share patient acquisition strategies using search engine optimization, search engine marketing, and social media marketing. Join us and learn new strategies to attract more patients to your website and practice.

Date and Time

Live:
Already took place

Date and Time

Recorded:
Already took place

Speaker details

Dr. Rohit Shetty
Michael Dobkowski

Glacial Multimedia Inc, Portland, ME, USA

Michael Dobkowski is an internet marketing consultant and current CEO of Glacial Multimedia Inc. with over 20 years of experience in medical marketing. 

Towards the end of 2000, Michael started Glacial Multimedia Inc. in Chicago, Illinois specifically designed to assist medical practices and companies with multimedia and marketing challenges especially in the field of ophthalmology and medical website development.

After 20 years in internet marketing, he helped launch seven different internet brands focused on the field of ophthalmology, such as: Glacial Multimedia, MDprospects, MDidentity, Patient Spectrum, Eye Doctor Review, My Eye Store, and MIMS (Medical Internet Marketing Symposium).

Dr. Rohit Shetty
Onur Birsen

Glacial Multimedia Inc.,  London, UK

After completing his undergraduate BA at the Middle East Technical University in Ankara, Turkey, Onur Birsen attended the University of New Hampshire's Whittemore School of Business.

Upon completion of his studies at Harvard, Onur joined forces with Michael Dobkowski at Glacial Multimedia. A few years later, he established Glacial Multimedia's Istanbul office.

Onur currently resides in London and continues to be the Chief Technical Officer at Glacial Multimedia. He participates in the ophthalmology world through various publications as well as public speaking engagements for ASOA/ASCRS meetings. Onur's solid foundation in medical search engine optimization has enabled him to become one of the best and most respected SEO professionals in medical marketing today.

Anne-Katrin Lotz
Marisley Almeida

Carl Zeiss Meditec AG, Jena, Germany

As Head of Practice Development Consulting at ZEISS, Marisley Almeida brings 15 years of experience in the ophthalmic industry. Marisley holds a bachelor’s degree in Electronic Engineering from the University of Sao Paulo, started her career as a Research & Development Engineer for ophthalmic devices, and has also worked in Sales and Healthcare Marketing. In the last seven years, Marisley repurposed her career to improving practices around the world with a focus on the patient experience. Marisley holds a post-graduate degree in patient experience from the well-known Albert Einstein Hospital in Brazil. With 15 years international experience, having lived in Brazil, Australia, Singapore, and Germany and worked with refractive surgeons from all over the world, Marisley brings rich international insights and best practice solutions from leading refractive practices in the world.

Masterclass 1: Growing your practice with Digital Marketing in 2022 and beyond

Speakers: Matthew Arndt, Tom Sullivan, Marisley Almeida

We open our season with the first Masterclass “Growing your practice with digital marketing in 2022 and beyond”, uncovering current digital marketing trends and opportunities for refractive practices growth in 2022.

 

Date and Time

Live:

Already took place

Date and Time

Recorded:

Already took place

Speaker details

Prof. Rohit Shetty
Matthew Arndt

TRBO Advance, Las Vegas, USA

Matthew Arndt is TRBO’s Senior Partner in charge of Enterprise Solutions. For the past 20 years, he has worked in medical marketing. He co-founded TRBO with Tom Sullivan in 2009. Over the course of his career, he has worked with hundreds of elective medical practices and enterprise level companies developing scalable programs designed to increase elective procedures at the practice level. Matthew currently lives in Las Vegas, NV with his wife Amy, and three daughters.

Martin Bundschu
Tom Sullivan

TRBO Advance, Charleston, SC, USA

Tom Sullivan is TRBO’s Senior Partner in charge of Business Development. He works closely with partners to develop plans that fit their budget and, most importantly, their goals. As a co-founder of TRBO, Tom has contributed to tracking results, optimizing marketing strategies, and creating solutions for website compliance. Tom understands a practice’s needs in a way that creates measurable value and results. Tom currently lives in Charleston, SC with his wife Lindsey, two sons, and daughter.

Anne-Katrin Lotz
Marisley Almeida

Carl Zeiss Meditec AG, Jena, Germany

As Head of Practice Development Consulting at ZEISS, Marisley Almeida brings 15 years of experience in the ophthalmic industry. Marisley holds a bachelor’s degree in Electronic Engineering from the University of Sao Paulo, started her career as a Research & Development Engineer for ophthalmic devices, and has also worked in Sales and Healthcare Marketing. In the last seven years, Marisley repurposed her career to improving practices around the world with a focus on the patient experience. Marisley holds a post-graduate degree in patient experience from the well-known Albert Einstein Hospital in Brazil. With 15 years international experience, having lived in Brazil, Australia, Singapore, and Germany and worked with refractive surgeons from all over the world, Marisley brings rich international insights and best practice solutions from leading refractive practices in the world.