Making the investment in these tools and in this technology pays dividends in so many ways. First and foremost, it improves decision-making, confidence, and the care I can provide to my patients. However, these tools not only impact the practice from a patient care perspective, but also from a practice growth perspective.
In terms of practice growth, you need to think about productivity. If you’re able to do the same job in less time, by definition, you are more productive. While I am performing procedures or examining patients, I have my technicians performing diagnostic testing, so that by the time I get into the exam room, Glaucoma Workplace is already loaded up. I walk in and everything’s right there and I can literally just make a decision and go over everything with the patient in a minute or two. Without these tools and technology, this would be very time-consuming, or I would have to take shortcuts. And when you take shortcuts, you make mistakes. This allows me to be more efficient without compromising quality.
The return doesn’t stop with productivity. It also impacts patient satisfaction, trust, and loyalty to our practice. When patients come to my office, they know they’re getting the best technology. Furthermore, if you are a patient and you have had your glaucoma managed by a doctor for 15 years who has been tracking all of your test results and analyzing data using a computer program, would you really want to go somewhere else and see another doctor? I don’t think so. Glaucoma is all about establishing a baseline and finding change. If you leave a practice and go elsewhere, even if I were to provide you with all of your testing printouts, you lose that raw data that tools like Glaucoma Workplace and FORUM allow you to retain.
When patients see what you offer, even if they did go somewhere else, especially a practice without technology for integrating the various test results longitudinally, everything would just look archaic and deficient. If this doctor started pulling out printouts or pulling up PDFs on screen, the patient will easily spot the difference.
Integrated diagnostic imaging is a powerful tool that can benefit your practice at every level, from diagnostics to patient compliance and satisfaction.