Event

Level up mobility with holography

ZEISS at IAA Mobility 2023 in Munich

Visit us at IAA Mobility

“Level up mobility with holography” is our watchword at IAA Mobility in Munich and it shapes how we present our globally unique range of holograms of the cars of the future.

Design diversity, individualization, functionalization and clean design will determine the interior and exterior of future generations of automobiles.

With our technology platform, we have found a groundbreaking answer to these trends.

Experience live our transparent display and further solutions for the Interior & Exterior Lighting of tomorrow. Take the chance of a personal chat with our experts on site.

5 - 8 September 2023
Hall B2 / Booth B12

Are you interested in visiting ZEISS at the IAA Mobility 2023 in Munich? Then please get in touch directly with your contact person.

Highlights

ZEISS launches the age of holography for automobiles

ZEISS has been working with holographic processes for many decades. What was previously only used in aerospace, the semiconductor industry or medical technology will in future also benefit as many car drivers as possible.

Through continuous further development, ZEISS has succeeded in industrializing holography technology and thus making it accessible for large quantities. High-end holographic solutions from ZEISS are designed to make driving safer, more interactive and more comfortable. At our booth, we will present a wide variety of application examples of ZEISS holography technology for vehicles. Some information about our exhibits is below.

Safety through information in the field of view

Safety technologies have the highest priority in automotive development. These include driver assistance systems that alert the driver to potential hazards with visual warnings or provide guidance on traffic routing. In an emergency, they can thus help save the lives of the vehicle's occupants.

However, this information usually appears in the instrument cluster or on the display of the infotainment system, so that focus on the traffic situation can be briefly lost. A holographic solution from ZEISS, which projects the information into the driver's field of view, can remedy this situation in the future.

In the case of vehicles that previously did not accommodate the use of HUDs due to the limited installation space available, the windshield can be transformed into a transparent display, thus significantly improving safety by reducing distraction from traffic.

This technology centers around a transparent film on which ultra-high-precision optics are imaged using holographic processes. Only a small installation space is required if the windshield is to be used as a projection surface thanks to the integrated, transparent, film. This allows important information to be displayed in the windshield, which increases safety.

The driver can concentrate on the road and still selectively receive all relevant information.

Clean Design using floating switches

Many experts see the interior of vehicles as the key differentiating feature of the future. There is a clear trend toward simple, homely cockpits in which only the safety-relevant controls are mechanical knobs or buttons.

Holography technology from ZEISS enables a synthesis of user-friendliness and uncluttered design. For the first time, it is possible to display 3D operating elements such as switches or controls on black panel surfaces holographically, i.e. purely by means of light projections. This gives designers completely new freedom in the design of interiors and surfaces. The "floating switches" are only projected out of the surface when they are needed and activated by voice control or gesture control. Feedback for the user can be audiovisual or ultrasonic.

The design advantage to ZEISS holography technology is that it enables the functionalization and individualization of almost any surface. This means that positioning can be controlled as desired and on an individual basis. Dedicated positions for physical switches can be almost completely eliminated.

Communicating and customizing using light

LED technology has added a whole new meaning to lighting in and on cars: as a bespoke feature and to create personalized atmospheres. Micro optics and holography can make a decisive contribution to this. The light from one or more LEDs can be shaped by holographic surfaces in such a way that the viewer sees exactly the signature desired by the designer.

The solutions developed by ZEISS allow almost unlimited design freedom for front, rear and brake light designs. ZEISS holography technology also makes an important contribution to car-to-x communications, which are becoming increasingly important. Surfaces - side windows or even plastic surfaces - can be used as projection surfaces for a wide variety of data and signals aimed at both vehicle occupants and other road users.

Careers at ZEISS

You can find out about career opportunities at ZEISS in personal exchanges with ZEISS colleagues and also digitally while you are at IAA Mobility.

Are you looking for a new career challenge where you can go above and beyond while redefining the limits of what is possible?
That's exactly what the working world at ZEISS allows you to do.

Feel free to apply for one of our current job openings:

Press

Press activities at IAA Mobility 2023

All press releases issued in the connection with IAA will be linked here after publication.
On our ZEISS Microoptics LinkedIn profile, we regularly publish information about our products and IAA participation.