ZEISS Lenses for the Digital World

ZEISS Digital Lenses.

We spend several hours a day using mobile digital devices – be it a smartphone, tablet or netbook. That's certainly a lot of screen for our eyes to cope with – and nature did not make them for this type of vision. The result of this digitized world is tired, burning eyes or neck strain.

This eye stress can be remedied by the new ZEISS Digital Lenses, a lens category specially developed for this new type of vision in the digital world. They help the eye to relax and therefore prevent rapid eye fatigue. At the same time, they ensure focused distance vision and are a genuine alternative that can be worn the whole day long.

 

Press release

ZEISS Lenses for the Digital World

Under the product name Digital Lenses, ZEISS is now launching lenses on the market that offer better vision to users of smartphones, tablets, etc. and therefore help prevent eye strain.


AALEN, 16/10/2013.
Digital devices are dominating our everyday lives these days, but the human eye was not made for the digital world. Constantly looking at smartphones, tablets and laptops is pure and unadulterated stress for our eyes, particularly in view of the fact that we spend more than five hours a day on average looking at some sort of computer screen. Small screens showing a lot of information in small fonts demand the utmost from our eyes. A new category of lenses, developed by ZEISS, now takes this development into account:

ZEISS Digital Lenses have been specially designed for optimal, comfortable vision in the digital world. "These lenses offer a newly developed, special lens design that offers digital device users clear benefits for better vision and overall wellbeing," says Raymund Heinen, Head of the Vision Care business group.

 

Fact Sheet

Smart Vision Solution – ZEISS Digital Lenses

Video

ZEISS Digital Lenses - glasses designed with our lifestyle in mind

What is the greatest challenge facing our vision in the modern world? This is the question that ZEISS has now addressed. There is one thing that we all have in common these days -- our digital lifestyle. ZEISS Digital Lenses have been specially developed to meet the demands made on our eyes and vision by the digital world -- so your eyes can relax as life becomes smarter.

YouTube video

Press images

ZEISS strained eyes

ZEISS strained eyes

ZEISS stress-free reading and reading on a small screen

ZEISS stress-free reading and reading on a small screen

ZEISS better vision

ZEISS better vision

ZEISS stress-free vision

ZEISS stress-free vision

See with ZEISS Digital Lenses

See with ZEISS Digital Lenses

Explore more about ZEISS Digital Lenses

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