Digital networking:
7 trends

Check your Vision Profile now!

Digitalization has changed many things.

We’ve made a list of the current trends and taken a closer look.

Apps, platforms and features that have emerged as a result of digitalization are now part and parcel of our everyday lives. The following list shows the current major trends.

Specialized apps are replacing Facebook

Facebook has been the leading international social network for several years now. However, this medium is now losing ground to specialized apps. Instagram, for example, has already left Facebook far behind when it comes to photography.

Specialised apps are replacing Facebook


Since Facebook allowed chatbots to be added to its Messenger service, these have become almost indispensable in brand communication. These bots will increasingly perform customer service and routine processes in the future.


Media libraries & streaming services

Linear TV channels are no longer state of the art. Our modern lifestyle requires flexibility and personalized viewing times. Netflix, Hulu and the one-demand libraries of TV channels offer individualized viewing at any time of day.

Media libraries & streaming services

Voice control: Siri, Alexa & co.

After Siri received a very modest reception by the public, Amazon Echo is now making inroads into our living rooms. "Alexa," the name of the artificial intelligence integrated into Amazon Echo, generates shopping lists, sets the alarm clock and plays your favorite music – all via voice command.

Sprachsteuerung ­ Siri, Alexa und Co.


Each day every human body generates countless points of data that can be easily evaluated by leading-edge technology. Wearables and smartphones allow for the constant monitoring of various bodily functions. This lets us keep a constant eye on our health.


Virtual reality

People's awareness of virtual reality is steadily increasing, primarily due to the popularity of virtual reality glasses. Special input devices even enable interaction with the virtual world. This is definitely one of the biggest trends that we will see in the near future.

Virtual Reality

Augmented reality

Unlike virtual reality, augmented reality is what could be described as "mixed" reality. This means that objects can be simulated, then visualized in relation to the real world. One of the most prominent example of this is Pokémon GO.

Augmented Reality

My Vision Profile

Determine your personal visual habits now and find your individualized lens solution.

My Vision Profile by ZEISS shows you what is challenging your eyes in modern life. It gives you a recommendation for what ZEISS lens solution is right for you.

Learn more about the digital lifestyle and its challenges

Digitalization will continue to progress. Will we live in a totally digital world in a few years' time?


Digital media is now an integral part of everyday life. How can we preserve our vision?


Personalized advice: find a ZEISS eye care professional near you

Glasses serve a simple purpose: to help the wearer enjoy the best possible vision. Yet in practice this is a major technological feat, requiring both great expertise and an eye care professional who takes sufficient time with their patients. Only comprehensive know-how and a through consultation ensure an individualized solution that will satisfy you for many years to come. Find an eye care professional near you…

Find a ZEISS eye doctor

Share this page