BETTER VISION: How long did it take to develop these sports sunglasses?
Vincent Faivre d'Arcier (Nike Vision): It took us over 2 years from the drawing board to the final product. We had to rethink what eyewear would look like. We had to forget everything we knew about lenses and manufacturing to be able to start from scratch and come up with this innovative concept. We didn’t even know at the time if this product was going to be manufacturable.
We really focused on the lens, which for us seemed to be the most important part of the frame at that time. We wanted to blur the lines between the frames and the lenses, asking ourselves: what if the lens became the frame and vice versa?
For us, eyewear is all about protection and performance. That is why it was so important to be able to extend the lens as far as possible. This provides maximum coverage, allowing runners and other athletes to focus solely on achieving an outstanding performance.
BETTER VISION: How did this cooperation between Nike Vision and Marchon, the manufacturer of the frames, come about?
Carl Allen (Nike Vision): For years, Nike Vision has partnered with Marchon to create the Nike Vision line based on our expertise in the eyewear industry. This particular project arose from the desire to truly reshape the performance eyewear industry. The goal was to make Nike Vision the innovative leader in eyewear much in the same way that Nike Vision is the innovative leader in performance footwear and apparel.
BETTER VISION: What actually distinguishes excellent sports eyewear from just good sports eyewear?
Carl Allen (Nike Vision): The clarity of the lenses, the coverage and the ‘right-weight-ness’ (i.e. being light weigh) without forgetting the psychological aspect. We wanted runners and other athletes to feel like a superheroes while wearing these frames, giving them a psychological advantage.
We also wanted runners to forget about their glasses while running – clarity of the lenses, ‘rightweightness’ and fit: together these factors create frames that perfectly fit your face. No fogging and maximum venting is also part of the equation. Zero distractions means you can fully focus on your run.