Among the many influencing trends in today’s world are rapid changes in fashion. Eyeglass frame fashion is keeping pace – resulting in newer styles, shapes and sizes.
Human eyes are challenged like never before
Research has revealed that the majority of consumers first select a frame, then choose their lenses. But not all progressive lenses fit all frames, often resulting in limited frame choice or impaired vision. In fact, up to fifty percent of progressive lens wearers experience limited frame choice.* In following the latest fashion trends, wearers are changing frame styles more frequently, from small to large frames and vice versa.
* External market research with 1,000 progressive lens wearers in Germany and USA (2014)