100th ZEISS Vision Center now open
Right in the heart of…
ZEISS Vision Center Jardins in São Paulo brings first class vision care to consumers in Brazil by combining leading ophthalmological service with a unique shopping experience. Right in the heart of São Paulo on the neighborhood of Jardins on May 24, 2016 Gustavo Jarred and Fernando Nose are opening the now 100th ZEISS Vision Center worldwide. "I am very excited about our new partnership with ZEISS, world-leading brand for eyeglass lenses and optics”, said Gustavo. “Together we will bring 21st century vision care to consumers who know that true luxury lies the combination of fashionable frames with individually optimized eyeglass lenses. It is about providing demanding consumers with better vision instead of just a new pair of glasses.” The new center with 140 square meters and its appealing, fully ZEISS branded store design is located in the Rua Bela Cintra in the district of Jardins.
The dual nature of the eyeglass wearer
One of the most surprising properties of light is its dual nature: light possesses the properties of classic waves as well as classic particles. The lesson on the wave-particle duality of light in physics class might have been a watershed moment for generations of students: it was at this point that they decided to not delve any deeper into the phenomena of wave and quantum physics. But we do not need to dwell on the field of physics to observe another instance of this dual nature. Instead, we need only to look at our own "physical" (and emotional) behavior when purchasing a pair of glasses.