The concept behind a ZEISS Vision Center is to create a whole new shopping experience for consumers, from frame selection and precise vision measurement to careful lens consultation, finally getting the customers a pair of spectacles that really fits their needs. With more than 100 years of pioneering eyeglass lens technology, cutting-edge refraction, lens dispensing technology and – last but not least – a comprehensive portfolio of customizable eyeglass lenses, ZEISS Vision Care brings all to the optical store which is needed to provide everyone with the best vision experience.
But it takes much more than technology and eyeglass lenses to fulfill the promise of 21st century vision care. “Only well trained eyecare professionals who have broad expertise in the analysis of consumers' visual and lifestyle needs, in depth understanding of optics and ZEISS lens solutions as well as have all professional capabilities to guide the consumer through the process of vision analysis and lens choice can be ZEISS partners”, said ZEISS Experience Director Zander Hattingh. “Eventually consumers seek eyecare professionals taking care holistically for their vision needs and able to make purchasing a new pair of glasses a satisfying and inspiring experience.”