Aalen, Wednesday, 18 March 2015
An interactive world of learning allows eye care professionals and students to dive into a virtual city, where they have the opportunity to enhance their sales skills and learn how to make the right decisions with a coach at their side. Videos, coaching and learning games help participants solidify their knowledge. Embedding realistic role-playing games simplifies the transfer of new skills into every day practice. Participants earn success points with every action as an eye care professional avatar, and can receive a certificate at the end of the course.
The Sales Adventure from the ZEISS Vision Care business group has now been honored with the eLearning award in the Best Story-based Learning category at the 2015 didakta, Europe's largest education fair. Every year, the eLearning Journal recognizes around 25 state-of-the-art projects in the field of web-based training.
"Digitization is changing eye care and the way the next generation is educated," says Dirk Kubitschek, Director of Global Sales Training in the ZEISS Vision Care business group. "With this interactive, role-playing training course, future eye care professionals, as well as employees, learn how to provide solution-oriented advice to end consumers. The Sales Adventure focuses on the entire customer experience and not just the glasses."
With this training method, ZEISS intends to set a uniform consultation standard for the sales of ZEISS eyeglass lenses and to improve consultation for consumers. The interactive training course was implemented together with CoreCompetence, the specialist for digital learning experiences, and Aalen University.
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