Develop your skills in various fields

Join the ZEISS Vision Care Webinar series

Use your spare time during COVID-19 for further education and training in areas that can have an impact on your business.

We invite you, your colleagues, and your team to join our experts from various fields for training during COVID-19. During this time, solidarity is really important, which is why we are offering this service free of charge to our ZEISS partners, as well as anyone who is interested.

The below webinars are at your disposal:

Lens Products and Optics

Whether you would like to refresh your optometry basics or deep dive into the ZEISS SmartLife Lens Portfolio and the technology behind it, we will help you to improve your knowledge.

ZEISS SmartLife Lens Portfolio

Why the ZEISS SmartLife Lens Portfolio is the perfect COMEBACK portfolio for your business.

During this webinar you will get a better understanding of:

  • Today’s connected and on-the-move lifestyle
  • How this new lifestyle influences visual behaviour and challenges
  • What the ZEISS SmartLife Lens Portfolio is all about and how it is the perfect comeback lens portfolio for your business
Presenter
Zander Hattingh - Head of Marketing and Training

Zander Hattingh
Head of Global Marketing and Training
Vice President

David Sinnott Head of Global Product Management Vice President

David Sinnott
Head of Global Product Management
Vice President

Webinar date

12 May 2020
8:00 – 9:00 CEST

12 May 2020
17:30 – 18:30 CEST

ZEISS SmartView Technology – the core of the ZEISS SmartLife Lens Portfolio

Deep-dive into the technical details of ZEISS SmartLife Lenses

After this webinar you will have a better understanding of:

  • The technical details of the new ZEISS SmartLife Lens Portfolio
  • The difference between the ZEISS SmartLife Lens Portfolio and other ZEISS lenses
  • Fitting and order options of ZEISS SmartLife Lenses
Manuela Weinreich - Head of Product Management Lens Designs
Presenter

Manuela Weinreich
Head of Product Management Lens Designs

Webinar date

13 May 2020
8:00 – 9:00 CEST

13 May 2020
17:00 – 18:00 CEST

ZEISS SmartLife Lenses Individualisation Options

Understanding how ZEISS SmartLife Lenses can be individualised.  

After this webinar you will have a better understanding of:

  • The different individualisation options that are available within the portfolio
  • The technologies incorporated in the different tiers of the portfolio
Zander Hattingh - Head of Marketing and Training
Presenter

Zander Hattingh
Head of Global Marketing and Training
Vice President

Webinar date

14 May 2020
8:00 – 9:00 CEST

14 May 2020
17:00 – 18:00 CEST

ZEISS Lens Product FAB Model Elements

FAB model shows the Features, Advantages and Benefits of ZEISS products.

After this webinar you will have an overview and a better understanding of:

  • What the advantages of each product are for your customers
  • How your customers will benefit from the features of the ZEISS products
Mario Lekic - EE Trainer
Presenter

Mario Lekic
EE Trainer

Webinar date

08 June 2020
8:00 – 9:00 CEST

08 June 2020
17:00 – 18:00 CEST

Optometry Basics: The Anatomy of the Eye

Do you have someone in your practice / store that is new to the optometry industry?
The Optometry Basics Webinar Series consist of 4 webinars that will give you basic optometry knowledge

After this webinar, you will have a better understanding of:
 
  • The main structures of the eye
  • The role of the muscles of the eye
  • How visual perception works
Heinrich Raub - Senior Manager Global Brand Experience
Presenter

Heinrich Raub
Senior Manager Global Brand Experience

Webinar date

09 June 2020
8:00 – 9:00 CEST

09 June 2020
17:00 – 18:00 CEST

Optometry Basics: Visual conditions

Do you have someone in your practice / store that is new to the optometry industry?
The Optometry Basics Webinar Series consist of 4 webinars that will give you basic optometry knowledge.

After this webinar, you will have a better understanding of:
 
  • How the eye works
  • The Gullstrand Eye Model
  • The most common forms of ametropia
Heinrich Raub - Senior Manager Global Brand Experience
Presenter

Heinrich Raub
Senior Manager Global Brand Experience

Webinar date

10 June 2020
8:00 – 9:00 CEST

10 June 2020
17:00 – 18:00 CEST

Optometry Basics: Correction of ametropia

Do you have someone in your practice / store that is new to the optometry industry?
The Optometry Basics Webinar Series consist of 4 webinars that will give you basic optometry knowledge.

After this webinar, you will have a better understanding of:
 
  • The different types of ophthalmic lenses
  • How to differentiate between types of contact lenses
  • The most common forms of refractive surgery
Heinrich Raub - Senior Manager Global Brand Experience
Presenter

Heinrich Raub
Senior Manager Global Brand Experience

Webinar date

11 June 2020
8:00 – 9:00 CEST

11 June 2020
17:00 – 18:00 CEST

Optometry Basics: Understanding prescriptions

Do you have someone in your practice / store that is new to the optometry industry?
The Optometry Basics Webinar Series consist of 4 webinars that will give you basic optometry knowledge

After this webinar, you will have a better understanding of:
 
  • Visual conditions and refractive errors
  • How to read a prescription
  • How to interpret a prescription
Heinrich Raub - Senior Manager Global Brand Experience
Presenter

Heinrich Raub
Senior Manager Global Brand Experience

Webinar date

12 June 2020
8:00 – 9:00 CEST

12 June 2020
17:00 – 18:00 CEST

VTS Training

With the following webinars you’ll get an understanding of the VTS portfolio as well as the features and benefits of each instrument. You’ll also learn where each instrument fits into the consumer journey.

Enhance the consumer journey in your store with ZEISS Vision Technology Solutions

ZEISS offers a complete suite of instruments and services that allows the eyecare professional to cover the entire process needed for providing top notch eyecare.
In this webinar you will get an overview of the instruments and how you can use them in your store to provide your consumers with an outstanding experience.

After this webinar you will have a better understanding of:

  • The ZEISS Vision Technology solutions
  • Integrating the latest technology in your daily workflow
  • Upgrading your practice to become digitally state-of-the-art
Rolf Herrmann - Global Marketing and Brand Experience Vice President
Presenter

Rolf Herrmann
Global Marketing and Brand Experience
Vice President

Webinar date

18 May 2020
8:00 – 9:00 CEST

18 May 2020
17:00 – 18:00 CEST

ZEISS VISUFIT 1000 – the platform that will prepare your practice for tomorrow

ZEISS VISUFIT 1000 offers the best ZEISS centration technology, as well as a new digital platform to help you overcome the barriers between online and offline business.

After this webinar you will have a better understanding of:

  • Performing precision centration
  • Virtual try-on and virtual centration
  • Why ZEISS VISUFIT 1000 is the key technology for your business to be successful online
Rolf Herrmann - Global Marketing and Brand Experience Vice President
Presenter

Rolf Herrmann
Global Marketing and Brand Experience
Vice President

Webinar date

19 May 2020
8:00 – 9:00 CEST

19 May 2020
17:00 – 18:00 CEST

ZEISS i.ProfilerPlus and ZEISS i.Scription

Learn more about the ZEISS i.ProfilerPlus state-of-the-art aberrometer, autorefractor, keratometer and topographer: the enabler of ZEISS i.Scription Technology

After this webinar, you will have a better understanding of:
 
  • What the ZEISS i.ProfilerPlus is all about
  • Wavefront aberrometry and refraction
  • ZEISS i.Scription Technology
Heinrich Raub - Senior Manager Global Brand Experience
Presenter

Heinrich Raub
Senior Manager Global Brand Experience

Webinar date

20 May 2020
8:00 – 9:00 CEST

20 May 2020
17:00 – 18:00 CEST

Digital Marketing

You’ll benefit from these webinars if you want to boost your digital marketing knowledge. We will show you how to enhance your local visibility in the digital world.

Introduction to Digital Marketing

The digital landscape is evolving so rapidly that it's hard to keep up with the majority of people moving online for their work, meetings and general needs, digital marketing is crucial to build a brand and reach out to consumers.
The Introduction to Digital Marketing Webinar series consist of 5 webinars that will enable you with the basic knowledge to make yourself visible online.

After this webinar, you will have a better understanding of:
 
  • Digital marketing
  • The building blocks of your digital marketing strategy
  • The ZEISS digital ecosystem of tools and services supporting your digital marketing
Mahmud Mahmud - Digital Marketing Manager
Presenter

Mahmud Mahmud
Digital Marketing Manager

Webinar date

25 May 2020
8:00 – 9:00 CEST

25 May 2020
17:00 – 18:00 CEST

Hands-on introduction to Google My Business and Google Smart Campaigns

Driving customer footfall to your store/practice is probably one of your key challenges at the moment. With Google My Business you can be found online when your customers are searching for you. Furthermore, Google Smart Campaigns will help you highlight the selling points of your business and attract even more customers to your store.

After this webinar, you will have a better understanding of:

  • Google My Business (GMB) and why it matters to you
  • Steps to create/claim, optimize and maintain your GMB listing
  • The Return on Investment (ROI) of Google Smart Campaigns
Mahmud Mahmud - Digital Marketing Manager
Presenter

Mahmud Mahmud
Digital Marketing Manager

Webinar date

26 May 2020
8:00 – 9:00 CEST

26 May 2020
17:00 – 18:00 CEST

How to use social media marketing as a business driver for your optical store/practice

Reach and attract new customers through social media channels and show yourself in the best possible light.

After this webinar, you will have a better understanding of:
 
  • Which social media platforms are relevant for your store
  • What you need to get started with social media
  • How to define and execute a professional social media strategy for your own store/practice
Mahmud Mahmud - Digital Marketing Manager
Presenter

Mahmud Mahmud
Digital Marketing Manager

Webinar date

27 May 2020
8:00 – 9:00 CEST

27 May 2020
17:00 – 18:00 CEST

Get started with the Facebook Family of Apps and Services

Understand how to use Facebook, Instagram, Messenger, and Whatsapp the right way for your store communication.
Get practical tips and tricks that will help you grow your business successfully online. This webinar is hosted by our guest speaker from Facebook. Use the chance to hear why Facebook is much more than you expected directly from Christian and don’t miss the chance to ask him your questions.

After this webinar, you will have a better understanding of:
 
  • Getting started with Facebook
  • Boosting your consumer outreach
  • Insights on how you can make the best use of Facebook, Instagram, and WhatsApp for your optical business
Christian Gaugeler - Senior Account Manager (facebook)
Presenter

Christian Gaugeler
Senior Account Manager

Guest speaker from Facebook

Webinar date

28 May 2020
8:00 – 9:00 CEST

28 May 2020
17:00 – 18:00 CEST

How to utilize My Vision Profile by ZEISS for my store

Get to know your customers’ visual needs before they even enter your store. Furthermore, reduce the time spent in store by completing the anamnesis before the consultation. All this can be done with My Vision Profile by ZEISS. Create a co-branded version for your store/practice now!

After this webinar, you will have a better understanding of:
 
  • My Vision Profile by ZEISS
  • Creating a co-branded version of My Vision Profile by ZEISS for your store
  • How to use My Vision Profile by ZEISS to drive traffic to your store/practice
Mahmud Mahmud - Digital Marketing Manager
Presenter

Mahmud Mahmud
Digital Marketing Manager

Webinar date

29 May 2020
8:00 – 9:00 CEST

29 May 2020
17:00 – 18:00 CEST

Sales Operations

Because consumers can only notice a difference when actually wearing high-quality lenses, it may seem like a difficult task to sell it. We’ll explain how it’s actually not that hard to sell the “invisible”.

Sell the invisible in visibly changing times

In this webinar series we go on a selling journey in the post-COVID-19 era. In three sessions of 60 minutes each we will highlight:

Webinar 1:
Sell the invisible in visibly changed times: How to use the S.A.V.E. method.

Webinar 2:
We need to “SAVE” the consumer experience while using the S.A.V.E. principles. (S - SITUATIONAL; A - ACCESS).

Webinar 3:
We need to “SAVE” the consumer experience while using the S.A.V.E. principles. (V - VALUE; E - EDUCATION).

Boris Dejonckheere - Head of Global Sales Operations and Head of Sales Emerging Markets
Presenter

Boris Dejonckheere
Head of Global Sales Operations
Head of Sales Emerging Markets

Webinar 1 date

2 June 2020
8:00 – 9:00 CEST

2 June 2020
17:00 – 18:00 CEST

Webinar 2 date

3 June 2020
8:00 – 9:00 CEST

3 June 2020
17:00 – 18:00 CEST

Webinar 3 date

4 June 2020
8:00 – 9:00 CEST

4 June 2020
17:00 – 18:00 CEST

Consumer Trends 2020 Pre and Post COVID-19

We will look at consumer trends of 2020 and more importantly, how it is impacted by the COVID-19 Pandemic, as well as how ZEISS can support you to adapt and stay relevant.

After this webinar you will have a better understanding of:

  • Consumer trends of 2020 and beyond
  • Addressing the new normal
  • The benefits of being an early adopter
Johan Coetsee - Director Global Sales Operations
Presenter

Johan Coetsee
Director Global Sales Operations

Webinar date

5 June 2020
8:00 – 9:00 CEST

5 June 2020
16:00 – 17:00 CEST

The ZEISS Webinars Series gave me the right guidance and I could start implementing the learnings straight afterwards.

Susanne, Dispensing Optician and store owner, London

Further training
Are you already a ZEISS customer and would you like to do some further training?
No problem! We have different E-Learning programs ready for you to do at the ZEISS Vision Care Academy.