Right now, the eye care market is changing rapidly. Consumers expect even more, and new competitors are growing quickly, including in online retail. Independent eye care professionals (ECPs) in particular are still in the midst of the digital transformation, which requires investments and extensive additional training along with new approaches to marketing, customer care and service. And certain questions are becoming ever more pressing: What exactly is the manufacturer's role? Will they sell glasses at their own store nearby? And how will manufacturers define the partnership with you, as a customer, in the future? We think you deserve honest answers. Directly from ZEISS:
As a leading global manufacturer of eyeglass lenses, instruments, platforms and applications for ECPs, ZEISS Vision Care has one goal: To make you more successful in your business. Our business is not a chain store nearby – instead, we focus on research and development, innovations, products, digital offerings and services developed with you in mind.
The calculation is quite simple: If you're successful with ZEISS, then we are, too. When you successfully grow with ZEISS eyeglass lenses (and everything you need to sell these at your store), then we grow as well.
The ZEISS brand is synonymous with innovation. Basic research, development and cutting-edge production processes enable us to continually bring new innovations to market that offer significant value added for your customers and thus are great for you to sell and benefit your business.
With ZEISS UVProtect, we're establishing new UV protection standards for clear eyeglass lenses as well. With ZEISS VISUFIT 1000, we're starting a new chapter with digital frame selection and the services of tomorrow. With ZEISS VISUSTORE, we've made ordering glasses easier than ever before. And we're confident that the innovations we'll present 2020 will impress you.
Our business is to make you successful with ZEISS.
Of course, you know your business better than anyone and understand what your customers want. Thanks to your expertise and experience, you provide services that, even in the digital age, still require outstanding craftsmanship and face-to-face consultation with the personal touch.
You know your eyeglass lens suppliers and understandably expect reliable deliveries and competitive prices. You want products that are easy to understand and easy to sell. You and your team don't want to be bothered by complicated IT systems, or by someone wasting your time with product innovations that aren't really new.
You keep an eye on the market, and maybe you're already somewhat concerned that one of your customers might decide to buy their glasses online instead. You know that digitalization offers more opportunities than risks. Moreover, you understand that it's important to have a partner that thinks ahead and helps you leverage these chances in periods of rapid development, data protection as well as increasingly demanding and impatient consumers.
But most of all, you really don't like it when your supplier fails to say outright if they'd actually rather do business without you.
Your business deserves a partner with who you can successfully shape your own future.
ZEISS is one of the world’s leading manufacturers of eyeglass lenses, and is committed to delivering maximum precision and comfort. ZEISS designs and produces lenses, instruments and measurement systems, as well as retail concepts and technology services that continue to raise the bar in vision care.