ZEISS is committed to being your business ally– not your competitor. ZEISS is dedicated to support you as an eye care professional to help you deliver the ultimate vision care experience and grow your business.
At the heart of the ZEISS Vision Expert and ZEISS Vision Center concepts lays the ZEISS Vision Analysis. This is all part of a transparent consulting and sales process designed to provide your customers with everything they need to know about getting a customized pair of glasses. This is a unique and memorable in-store vision and brand experience that offers you clear benefits. After all, the more a patient understands about what they're buying, the more likely they are to opt for a high-quality product. ZEISS supports you with efficient store and marketing concepts, qualified consultation and plenty of opportunities for ongoing education. With ZEISS as your ally, you'll gain the best experience out there for you and your patients.
Our innovative set of steps, including an assessment of your patient’s individual profile — combined with comprehensive measurement technology — will help provide your patients with the lens options for their individual needs.
Our innovative set of steps, including an assessment of your patient’s individual profile — combined with comprehensive measurement technology — will help provide your patients with the lens options for their individual needs. Here’s how the ZEISS Analysis process can help you differentiate your practice:
- A simple, five-step methodology that’s easy to use and can be accomplished quickly.
- Provide your patients with a truly comprehensive vision analysis, which leads to a precise, individual lens solution.
- Patient education tools that help you guide patients through eyeglass options, such as lens types, materials, coatings, and treatments for sun and glare protection — and how premium upgrades will look and perform. This allows you to help your patients make more confident eyewear choices.
The ZEISS Analysis process allows you to incorporate innovative diagnostic and dispensing technology from ZEISS, including i.Profilerplus® (Patent) and i.Terminal® 2 or i.Terminal mobile. Each element contributes to creating a better vision experience for the patient.
Eye care professionals can earn ABO and NCLE credits through ZEISS endorsed content.
Constant training and education are key for business success. Although you are already a proven expert in your area of expertise, we all need ongoing training to refresh our knowledge, to get to know new technologies, products or industry standards, as well as to develop and maintain our sales and consultation skills.
New high-impact topics & ideas added regularly.
The ZEISS Business Program includes marketing materials, marketing assets, content, campaigns and much more that will enable you to promote your business, service offering, and ZEISS premium products.
This means you can focus on your core business - and ZEISS Marketing Support will assist you with its exceptional expertise.
We often don't find the time during the working day to go in search of new patients. Acquisition is actually one of the key factors for lasting success. That's why we offer our many options for attracting the attention of potential customers. This includes:
ZEISS's My Vision Profile app for smartphones and internet browsers compiles a detailed customer vision profile and suggests possible correction options. This is an efficient way of acquiring new customers - especially when used in conjunction with the integrated Doctor Finder tool, which brings up a list of local practices on request.
Patients can make use of the Doctor Finder tool on our website and the My Vision Profile app to find a local practice and make an appointment with them via email. This is an excellent marketing tool to draw attention to your business in a simple way.
One key factor for high sales is high foot traffic. The ZEISS Marketing Support team therefore provides you with templates that can easily be customized to draw the attention of potential patients: digital mailings, newsletters and online banners, as well as letters, postcards and much more.
Our consumer campaigns raise awareness - for the importance of good vision and for new ZEISS products, such as ZEISS DriveSafe and ZEISS UVProtect technology. ZEISS is the frontrunner when it comes to innovative new optical products.
People often only take an interest in good vision when theirs starts to deteriorate. We aim to raise awareness among consumers and help them understand that good vision is important - before they start experiencing problems themselves. That's why we've created BETTER VISION, a consumer portal where we present interesting topics related to eye care in a way that's easy to read.
ZEISS is one of the world’s leading manufacturers of eyeglass lenses, and is committed to delivering maximum precision and comfort. ZEISS designs and produces lenses, instruments and measurement systems, as well as retail concepts and technology services that continue to raise the bar in vision care.