ZEISS Branding

Request specific ZEISS Branded items for your practice

Preview examples of ZEISS Branding assets

Or contact our ZEISS customer marketing managers:

Maureen Hanna (West Coast)
Kristina Beckett (East Coast)

Utilize the ZEISS logo

Carl Zeiss Vision
In 1889, physicist and entrepreneur Ernst Abbe, created the Carl Zeiss Foundation. To this day the objectives that Abbe stipulated are upheld, including upholding the Foundation's responsibility toward society through the commitment of its member companies to non-profit activities in their surrounding regions and the promotion of science. As part of the member companies under the Foundation, Carl Zeiss Vision U.S. is devoted to bettering the industry and being a true partner to practices like yours. All of the information provided on this website is free for you to use to help market your practice. If there is something you need, please don't hesitate to ask.

Note: In our corporate marketing collateral we use the tagline “Seeing Beyond” with the ZEISS logo. HOWEVER, partner branding guidelines stipulate the use the ZEISS logo with no tagline.

We do ask that when using our logo that the appropriate space be allowed on all sides.

When using the ZEISS logo in your advertising materials please keep in mind:

Appropriate white space allowed on all sides of ZEISS logo
It is clearly understandable that you are the sender of the message
The size of your logo is always bigger than the ZEISS brand
Keep your own logo always in distance to the ZEISS logo
Maintain your own look and feel. Do not mix your visual identity with the one of ZEISS
Please remove and replace any instances of the ZEISS logo with the tagline “We make it visible”. Replace with the logo you will find below with no tagline.
Please also refer to the full ZEISS Branding Guidelines for Eye Care Professionals to comply with ZEISS brand regulations.

Download the logo

Logo do's and don'ts

ZEISS Primary Colors

Print Guidelines:

Keep the designated white space around the ZEISS logo.
The ZEISS logo is not allowed to be used as a profile picture.
Your logo is big, the ZEISS logo is smaller and placed on the right bottom of a header image.
You can position the ZEISS logo inside the header image however keep it smaller in the picture’s lower corner, covering max 15% of the picture.
Your are obviously the owner of the account and the ZEISS logo appears only in the side bar.

Please also refer to the PDF guide for further details here.

Social Media Guidelines:

Keep the designated white space around the ZEISS logo.
The ZEISS logo is not allowed to be used as a profile picture.
Your logo is big, the ZEISS logo is smaller and placed on the right bottom of a header image.
You can position the ZEISS logo inside the header image however keep it smaller in the picture’s lower corner, covering max 15% of the picture.
Your are obviously the owner of the account and the ZEISS logo appears only in the side bar.

Please also refer to the PDF guide for further details.

Website Guidelines:

Keep the designated white space around the ZEISS logo.
Your logo has to be bigger than the ZEISS logo and shouldn’t be directly next to it.
The ZEISS logo and descriptor should be placed at the maximum distance from your logo.

Please also refer to the PDF guide.

If you have any questions please email Maureen .Hanna @zeiss .com

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