Please join us for the ZEISS Webinar Series

Each week, new high-impact topics & ideas.

Due to unforseen conflict we had to reschedule some of the courses. Please reference the updated schedule below.

Webinar presenters:

Brent McCardle, LDO

Steven Haifawi, MBA, ABOC

Boris Dejonckheere

Mario Lekic

Dr. Jessica Vanek, OD

Samantha Toth, ABOC

Johan Coetsee

Heinrich Raub

Mahmud Mahmud

Rolf Herrmann

Rolf Hermann

Christian Gaugeler

Robert T. Spirito, MBA, ABOM, NCLEC

Dr. Chris Udina, OD

Dr. Jennifer Stewart, OD

Dr. Kristopher A. May, OD, FAAO

Schedule of webinars, week of May 18, 2020:

Reopening During Covid-19: How to Prepare

During this webinar Dr. Vanek will provide her insight and research in preparing to reopen after Covid-19 including some best practices for reopening as well as how to prepare and protect your staff and your patients.


Friday May 22 2020
Presenter(s):
 Dr. Jessica Vanek

Schedule of webinars, week of May 25, 2020:

Digital Marketing Series

Boost your digital marketing knowledge with our digital marketing webinar series.


Introduction to Digital Marketing
Monday May 25, 2020
Presenter(s):
 Mahmud Mahmud, ZEISS Digital Customer Enablement

Hands-on Introduction to Google My Business and Google Smart Campaigns
Tuesday May 26, 2020
Presenter(s):
 Mahmud Mahmud, ZEISS Digital Customer Enablement

How to use social media marketing as a business driver for your optical store/practice
Wednesday May 27, 2020
Presenter(s):
 Mahmud Mahmud, ZEISS Digital Customer Enablement

Get Started with the Facebook Family of Apps and Services
Thursday May 28, 2020
Presenter(s):
 Christian Gaugeler - Facebook

How to utilize My Vision Profile by ZEISS for my store
Friday May 29, 2020
Presenter(s):
 Mahmud Mahmud, ZEISS Digital Customer Enablement

Bringing Patients Back Quickly & Efficiently

The eye care industry will never be the same after the COVID-19 pandemic. As practices begin to reopen, it’s important to do so safely and strategically. From sanitizing and social distancing protocols, to marketing and messaging tools, learn how to bring your patients back quickly and efficiently. This course is designed for all doctors and staff to attend.


Wednesday May 27 2020
Presenter(s):
 Samantha Toth, ABOC

1 hour of ABO, NCLE, and other certifications pending approval.

Schedule of webinars, week of June 1, 2020:

Selling the “Invisible” in Visibly changed times

Retail is in constant change and COVID-19 blocked retail as we all understand it, so do we just restart? In post crisis times trusted brands are of great value so how can your brand benefit from others. Selling is a process so we will explore seven proven steps for success.


Tuesday June 2, 2020
Presenter(s):
 Boris Dejonckheere, Head of Global Sales Operations

Wednesday June 3, 2020
Presenter(s):
 Boris Dejonckheere, Head of Global Sales Operations

Thursday June 4, 2020
Presenter(s):
 Boris Dejonckheere, Head of Global Sales Operations

Consumer Trends of 2020 and Beyond

Understanding consumer trends is essential to managing your business so in this webinar we will explore the trends we are experiencing now as well as how to track where they will go.


Consumer Trends 2020 Pre and Post COVID-19
Friday June 5, 2020
Presenter(s):
 Johan Coetsee, Senior Manager Branded Cooperations

Wednesday June 3, 2020
Presenter(s): Boris Dejonckheere, Head of Global Sales Operations

Schedule of webinars, week of June 8, 2020:

ZEISS Lens Product FAB Model Elements

Learn more about the features, advantages and benefits of ZEISS products.


Monday June 8, 2020
Presenter(s):
 Mario Lekic

What participants are saying about the ZEISS webinar series:

Very well presented: transparent and informative.

ZEISS UVB4Blue webinar attendee

It is really important to continue to build content on this subject. COVID-19 will establish a new norm in the way we work in home offices with digital devices.

ZEISS Eyestrain webinar attendee

I love the opportunity to get CE's while I'm furloughed and Zeiss is a great organization from which to learn.

ZEISS SmartLife webinar attendee

Great balance of technical and key selling points.

ZEISS UV protection webinar attendee

Thought the presentation was fantastic, thanks for putting it together. Appreciate explaining the different tools at our disposal.

ZEISS Social media webinar attendee

Thought the presentation was fantastic, thanks for putting it together. Appreciate explaining the different tools at our disposal.

ZEISS Social media webinar attendee
Interested in earning more ABO/NCLE credits? Take one of the ZEISS-sponsored continuing education programs through 2020 Magazine.