Please join us for the ZEISS Webinar Series

Each week, new high-impact topics & ideas.

Due to unforseen conflict we had to reschedule some of the courses. Please reference the updated schedule below.

Webinar presenters:

Brent McCardle, LDO

Steven Haifawi, MBA, ABOC

Boris Dejonckheere

Mario Lekic

Dr. Jessica Vanek, OD

Samantha Toth, ABOC

Johan Coetsee

Heinrich Raub

Mahmud Mahmud

Rolf Herrmann

Rolf Hermann

Christian Gaugeler

Robert T. Spirito, MBA, ABOM, NCLEC

Dr. Chris Udina, OD

Dr. Jennifer Stewart, OD

Dr. Kristopher A. May, OD, FAAO

Schedule of webinars, week of May 4, 2020:

Sessions rescheduled. Please check back.


Schedule of webinars, week of May 11, 2020:

Position of Wear: Measuring Success with Digital Tools

Every optician has their favorite PD ruler but in today’s digital world consumers expect more. In this webinar we will explore how today’s digital tools incorporate technological advancements that provide ultra-precise measurements that not only instill a higher sense of confidence but set your dispensary apart from the competition.


Monday May 11, 2020
Presenter(s):
 Steven Haifawi, MBA, ABOC

Tuesday May 12, 2020
Presenter(s):
 Steven Haifawi, MBA, ABOC

Wednesday May 13, 2020
Presenter(s):
 Steven Haifawi, MBA, ABOC

Bouncing Back from the Brink

Please join us for a special panel discussion on lessons learned and moving forward in the new normal. This panel is a cooperative effort by IDOC and ZEISS to provide timely real-world information and examples from our panelists of Eye Care Professionals.


Thursday May 14, 2020
Presenter(s):
 Dr. Chris Udina, Dr. Kristopher May, Dr. Jennifer Stewart

Schedule of webinars, week of May 18, 2020:

ZEISS Vision Technology Solutions Series

Enhance the consumer journey in your office with ZEISS Vision Technology Solutions. We will explore the ZEISS i.Profiler Plus, ZEISS i.Scription, and the platform that is preparing your practice for tomorrow the ZEISS VisuFit 1000.


Enhance the consumer journey in your office with ZEISS Vision Technology Solutions
Monday May 18, 2020 
Presenter(s):
 Rolf Hermann, ZEISS Head of Global Marketing and Brand Experience

ZEISS VisuFit 1000 - The platform that will prepare your practice for tomorrow
Tuesday May 19, 2020
Presenter(s):
 Rolf Hermann, ZEISS Head of Global Marketing and Brand Experience

ZEISS i.Profiler Plus and ZEISS i.Scription
Wednesday May 20, 2020
Presenter(s):
 Heinrich Raub, Senior Manager Global Brand Experience


Combatting Online Eyeglass Sales

Online eyeglass sales are becoming more and more of an obstacle for eye care professionals. This presentation will provide information and “hands-on” examples of what eyewear solutions are available online to your patients, pricing information and strategies of online retailers. This course is 100% based on results and purchases from a research study of online retailers, and is designed to help offices compete against the online, low price eyeglass alternative.

1 hour of ABO, NCLE, CPC, COPE, NACOR and COO pending approval.


Wednesday May 20 2020
Presenter(s):
 Samantha Toth, ABOC

Reopening During Covid-19: How to Prepare

During this webinar Dr. Vanek will provide her insight and research in preparing to reopen after Covid-19 including some best practices for reopening as well as how to prepare and protect your staff and your patients.


Friday May 22 2020
Presenter(s):
 Dr. Jessica Vanek

Schedule of webinars, week of May 25, 2020:

Digital Marketing Series

Boost your digital marketing knowledge with our digital marketing webinar series.


Introduction to Digital Marketing
Monday May 25, 2020
Presenter(s):
 Mahmud Mahmud, ZEISS Digital Customer Enablement

Hands-on Introduction to Google My Business and Google Smart Campaigns
Tuesday May 26, 2020
Presenter(s):
 Mahmud Mahmud, ZEISS Digital Customer Enablement

How to use social media marketing as a business driver for your optical store/practice
Wednesday May 27, 2020
Presenter(s):
 Mahmud Mahmud, ZEISS Digital Customer Enablement

Get Started with the Facebook Family of Apps and Services
Thursday May 28, 2020
Presenter(s):
 Christian Gaugeler - Facebook

How to utilize My Vision Profile by ZEISS for my store
Friday May 29, 2020
Presenter(s):
 Mahmud Mahmud, ZEISS Digital Customer Enablement

Bringing Patients Back Quickly & Efficiently

The eye care industry will never be the same after the COVID-19 pandemic. As practices begin to reopen, it’s important to do so safely and strategically. From sanitizing and social distancing protocols, to marketing and messaging tools, learn how to bring your patients back quickly and efficiently. This course is designed for all doctors and staff to attend.


Wednesday May 27 2020
Presenter(s):
 Samantha Toth, ABOC

1 hour of ABO, NCLE, CPC, COPE, NACOR and COO pending approval.

Schedule of webinars, week of June 1, 2020:

Selling the “Invisible” in Visibly changed times

Retail is in constant change and COVID-19 blocked retail as we all understand it, so do we just restart? In post crisis times trusted brands are of great value so how can your brand benefit from others. Selling is a process so we will explore seven proven steps for success.


Monday June 1, 2020
Presenter(s):
 Boris Dejonckheere, Head of Global Sales Operations

Tuesday June 2, 2020
Presenter(s):
 Boris Dejonckheere, Head of Global Sales Operations

Wednesday June 3, 2020
Presenter(s):
 Boris Dejonckheere, Head of Global Sales Operations

Consumer Trends of 2020 and Beyond

Understanding consumer trends is essential to managing your business so in this webinar we will explore the trends we are experiencing now as well as how to track where they will go.


Consumer Trends 2020 Pre and Post COVID-19
Thursday June 4, 2020
Presenter(s):
 Johan Coetsee, Senior Manager Branded Cooperations

Schedule of webinars, week of June 8, 2020:

ZEISS Lens Product FAB Model Elements

Learn more about the features, advantages and benefits of ZEISS products.


Monday June 8, 2020
Presenter(s):
 Mario Lekic

What participants are saying about the ZEISS webinar series:

Very well presented: transparent and informative.

ZEISS UVB4Blue webinar attendee

It is really important to continue to build content on this subject. COVID-19 will establish a new norm in the way we work in home offices with digital devices.

ZEISS Eyestrain webinar attendee

I love the opportunity to get CE's while I'm furloughed and Zeiss is a great organization from which to learn.

ZEISS SmartLife webinar attendee

Great balance of technical and key selling points.

ZEISS UV protection webinar attendee

Thought the presentation was fantastic, thanks for putting it together. Appreciate explaining the different tools at our disposal.

ZEISS Social media webinar attendee

Thought the presentation was fantastic, thanks for putting it together. Appreciate explaining the different tools at our disposal.

ZEISS Social media webinar attendee
Interested in earning more ABO/NCLE credits? Take one of the ZEISS-sponsored continuing education programs through 2020 Magazine.