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Brent McCardle, LDO
Steven Haifawi, MBA, ABOC
Boris Dejonckheere
Mario Lekic
Dr. Jessica Vanek, OD
Samantha Toth, ABOC
Johan Coetsee
Heinrich Raub
Mahmud Mahmud
Rolf Hermann
Christian Gaugeler
Robert T. Spirito, MBA, ABOM, NCLEC
Dr. Chris Udina, OD
Dr. Jennifer Stewart, OD
Dr. Kristopher A. May, OD, FAAO
Every optician has their favorite PD ruler but in today’s digital world consumers expect more. In this webinar we will explore how today’s digital tools incorporate technological advancements that provide ultra-precise measurements that not only instill a higher sense of confidence but set your dispensary apart from the competition.
Monday May 11, 2020
Presenter(s): Steven Haifawi, MBA, ABOC
Tuesday May 12, 2020
Presenter(s): Steven Haifawi, MBA, ABOC
Wednesday May 13, 2020
Presenter(s): Steven Haifawi, MBA, ABOC
Please join us for a special panel discussion on lessons learned and moving forward in the new normal. This panel is a cooperative effort by IDOC and ZEISS to provide timely real-world information and examples from our panelists of Eye Care Professionals.
Thursday May 14, 2020
Presenter(s): Dr. Chris Udina, Dr. Kristopher May, Dr. Jennifer Stewart
Enhance the consumer journey in your office with ZEISS Vision Technology Solutions. We will explore the ZEISS i.Profiler Plus, ZEISS i.Scription, and the platform that is preparing your practice for tomorrow the ZEISS VisuFit 1000.
Enhance the consumer journey in your office with ZEISS Vision Technology Solutions
Monday May 18, 2020
Presenter(s): Rolf Hermann, ZEISS Head of Global Marketing and Brand Experience
ZEISS VisuFit 1000 - The platform that will prepare your practice for tomorrow
Tuesday May 19, 2020
Presenter(s): Rolf Hermann, ZEISS Head of Global Marketing and Brand Experience
ZEISS i.Profiler Plus and ZEISS i.Scription
Wednesday May 20, 2020
Presenter(s): Heinrich Raub, Senior Manager Global Brand Experience
Online eyeglass sales are becoming more and more of an obstacle for eye care professionals. This presentation will provide information and “hands-on” examples of what eyewear solutions are available online to your patients, pricing information and strategies of online retailers. This course is 100% based on results and purchases from a research study of online retailers, and is designed to help offices compete against the online, low price eyeglass alternative.
Wednesday May 20 2020
Presenter(s): Samantha Toth, ABOC
During this webinar Dr. Vanek will provide her insight and research in preparing to reopen after Covid-19 including some best practices for reopening as well as how to prepare and protect your staff and your patients.
Friday May 22 2020
Presenter(s): Dr. Jessica Vanek
Boost your digital marketing knowledge with our digital marketing webinar series.
Introduction to Digital Marketing
Monday May 25, 2020
Presenter(s): Mahmud Mahmud, ZEISS Digital Customer Enablement
Hands-on Introduction to Google My Business and Google Smart Campaigns
Tuesday May 26, 2020
Presenter(s): Mahmud Mahmud, ZEISS Digital Customer Enablement
How to use social media marketing as a business driver for your optical store/practice
Wednesday May 27, 2020
Presenter(s): Mahmud Mahmud, ZEISS Digital Customer Enablement
Get Started with the Facebook Family of Apps and Services
Thursday May 28, 2020
Presenter(s): Christian Gaugeler - Facebook
How to utilize My Vision Profile by ZEISS for my store
Friday May 29, 2020
Presenter(s): Mahmud Mahmud, ZEISS Digital Customer Enablement
The eye care industry will never be the same after the COVID-19 pandemic. As practices begin to reopen, it’s important to do so safely and strategically. From sanitizing and social distancing protocols, to marketing and messaging tools, learn how to bring your patients back quickly and efficiently. This course is designed for all doctors and staff to attend.
Wednesday May 27 2020
Presenter(s): Samantha Toth, ABOC
Retail is in constant change and COVID-19 blocked retail as we all understand it, so do we just restart? In post crisis times trusted brands are of great value so how can your brand benefit from others. Selling is a process so we will explore seven proven steps for success.
Monday June 1, 2020
Presenter(s): Boris Dejonckheere, Head of Global Sales Operations
Tuesday June 2, 2020
Presenter(s): Boris Dejonckheere, Head of Global Sales Operations
Wednesday June 3, 2020
Presenter(s): Boris Dejonckheere, Head of Global Sales Operations
Understanding consumer trends is essential to managing your business so in this webinar we will explore the trends we are experiencing now as well as how to track where they will go.
Consumer Trends 2020 Pre and Post COVID-19
Thursday June 4, 2020
Presenter(s): Johan Coetsee, Senior Manager Branded Cooperations
Learn more about the features, advantages and benefits of ZEISS products.
Monday June 8, 2020
Presenter(s): Mario Lekic
Very well presented: transparent and informative.
ZEISS UVB4Blue webinar attendee
It is really important to continue to build content on this subject. COVID-19 will establish a new norm in the way we work in home offices with digital devices.
ZEISS Eyestrain webinar attendee
I love the opportunity to get CE's while I'm furloughed and Zeiss is a great organization from which to learn.
ZEISS SmartLife webinar attendee
Great balance of technical and key selling points.
ZEISS UV protection webinar attendee
Thought the presentation was fantastic, thanks for putting it together. Appreciate explaining the different tools at our disposal.
ZEISS Social media webinar attendee
Thought the presentation was fantastic, thanks for putting it together. Appreciate explaining the different tools at our disposal.
ZEISS Social media webinar attendee