Your easy-to-use, secure consulting and ordering tool for ZEISS lenses.

Easy ordering

Fast procedure

Intelligent system eliminates mistakes

The technology used to produce modern, individualized ZEISS lenses is highly complex. But thanks to the new VISUSTORE® online ordering system by ZEISS, ordering them couldn’t be easier. It takes just 30 seconds to place an order due to a guided workflow, with 24/7 access including error-free navigation. Get an up-to-date overview of order status, important news and contacts at any time.

How can you benefit from VISUSTORE?

30 seconds

needed to select your lens and order it, from thousands of options.


trust - as all your orders are real-time validated and can be produced.


of opticians confirm that VISUSTORE is easy to use.

Times are changing – increased pressure from customers.

The eyecare business of today is facing more and more technological developments leading to more demanding customers searching for points of differentiation. They want to visit practices which are up to date, stand out from the crowd, and provide accurate diagnostics with precise consultation devices. In a nutshell, they want time-saving and convenient processes. For a practice this would mean a streamlined workflow as well as advanced practice technology.

Technology in modern lenses.

Modern spectacle lenses really are a miracle of technology. There are many different ways of tailoring them exactly to the needs of the wearer. This is all enabled by a countless number of lens types and order parameters. ZEISS VISUSTORE is an essential element of a successful practice. Make sure that you don’t miss a thing when ordering through this online platform.




VISUSTORE® online ordering platform

Ordering ZEISS lenses couldn’t be easier.

  • Enhance your customer’s lens performance
  • Save time – get more time with your customer
  • Increase efficiency – minimize the risk of making mistakes
  • Get live order status and delivery date information
  • Concentrate on your customer’s needs instead of handling a complex ordering process

Everything important at a glance. 

  • Get all the important information you need about your orders. These include the contents of your shopping cart, the status of your current orders, news items and your ZEISS team contact information.
  • All other pages are clearly named and structured. Here you will find exactly what you are looking for. 
  • Navigate effortlessly thanks to self-explanatory buttons. Click on the small icons, and they will take you to the required action.

The modern way to order and follow up on lenses.

  • Search for existing orders and see the current status and delivery date.
  • Place your orders online- regardless of your platform and browser. 

Practical input aids.

  • Benefit from quick and flexible lens filter and search.
  • Automatic filter functions are a major time-saving factor. Place your order in just 30 seconds.
  • Save time overall: The quick and easy process leaves you with more face-to-face time to spend with your customers. You can use this time to get to know your customer base, form a better idea of their needs and build trust.


Individualization at your fingertips

  • With this function, you are guaranteed to find the correct progression length according to the lens type and chosen frame.
  • Check the progression zone and correct it on the screen for lenses with a variable progression length. 

Tracing frames.

  • Frames can be selected from a frame database with more than 10,000 frames.
  • Alternatively connect one of more than 40 approved Form-Tracer types to VISUSTORE.
  • VISUSTORE allows for tablet activation of the tracer that is the use.
  • Adapt the rimless lens shape directly on your screen to tailor it exactly to the needs of your customer.

VISUSTORE is flexible. Perfectly matching your needs.

  • The ordering tool enables accurate, real-time lens diameter and thickness calculation with comparison functionality.
  • The 1:1 tablet display allows visual control. Use it to check whether the frame shape, centration points, drill holes and other parameters are in the exact right position.Navigate effortlessly thanks to self-explanatory buttons. Click on the small icons, and they will take you to the required action.

Customer satisfaction with ZEISS VISUSTORE.


of opticians are really happy or happy with VISUSTORE1


of opticians confirm that VISUSTORE is easy to use1


confirm that the data interchange with instruments or PMS is easy1

Discover the easiest way to order lenses.


I was curious and decided I'd like to test VISUSTORE® ... Now I wouldn't use anything else. There's no faster or easier way to place an order. It's totally convincing.

Maximilian Engel, Optometrist

The switch to VISUSTORE® and usage of the new ZEISS online ordering system are free of charge.

Related Products

ZEISS is one of the world’s leading manufacturers of eyeglass lenses, and is committed to delivering maximum precision and comfort. ZEISS designs and produces lenses, instruments and measurement systems, as well as retail concepts and technology services that continue to raise the bar in vision care.

Contact us to get started

ZEISS Customer Service

ZEISS Instruments Support
Email: VTS -NA @zeiss .com