Eye care professionals are themselves the most influential part of a patient's consideration when choosing eyewear, with over 80% of patients saying that they would be very likely or somewhat likely to buy self-tinting lenses if their doctor recommended or wore them.
Eye care professionals are the most influential part of a patient’s consideration when choosing eyewear.
They are more inclined to purchase self-tinting lenses if eye doctors recommend them.
We conducted a recent poll of 300 patients and 99 eye care professionals in every state of the United States. The majority of the consumers, 50%, are current self-tinting wearers, whereas the other half wear clear lenses. The questions were based on self-tinting lenses.
- Over 80% of patients saying that they would be very likely or somewhat likely to buy self-tinting lenses if their doctor recommended or wore them
Eye care professionals play an important role in the decision-making process for patients when it comes to choosing self-tinting lenses. According to recent research, 89% of eyeglasses users continue to purchase photochromics after their first purchase. ECPs were responsible for all 100% of these wearers being recommended photochromic lenses.
For patients concerned about the lenses taking too long to clear, ECPs can recommend the ZEISS PhotoFusion X Pro Grey and Pro Brown colors. These Pro colors are specifically designed to clear up quickly. In fact, they are up to 4.5 x faster to clear than the most common photochromic*.
To find an eye doctor near you please visit www.zeiss.com/FindAnEyeDr
*Testing by independent testing laboratory in USA in 2021-22 according to requirement in ISO 8980-3. Based on the average speed (%T/min) of fadeback from fully activated state to the interpolated time to 80%T at 23C in 1.50 index HC only form (CR607 version of comparison brand).