When it comes to eye health, consumers and eye care professionals have many concerns. One is Ultraviolet (UV) radiation - where decades of research have shown UV rays destroy ocular structures, and can cause cancer in the skin surrounding the eye.
More recently, there has been a growing worry over blue light, especially from smart phones and other digital devices. To some degree, the blue light conversation has eclipsed UV concerns. Yet the evidence against blue light is at best unclear. While the media has latched on to blue light, there is today no firm clinical evidence to suggest that blue light from digital devices poses a health risk anywhere close to that of UV. Simply put, the health risks from UV are very real, very well documented and therefore need to be addressed first.
ZEISS is the ﬁrst to make sunglass-level UV protection standard in all clear lenses – a new benchmark in eye care. And a higher level of direct UV protection for the eyes and surrounding skin. And CES is the perfect platform to showcase this new lens innovation as well as the leading edge tools designed to make the invisible visible.
ZEISS partnered with Sunscreenr to develop the ZEISS C-UV400 tablet specially designed to illustrate the amount of UV protection present in a pair of eyeglasses. For the first time it is possible for an Eye Care Professional to show their patient how much of this invisible light is being blocked and eliminate any concerns about preserving eye health from the impacts of UV. The ZEISS C-UV400 tablet and ZEISS UVProtect lens technology are raising the standard of care and setting a new benchmark for eye care. The ZEISS C-UV400 is set to launch for use in Eye Care Professional offices this spring.
You’d never put sunscreen in your eyes and fortunately you don’t have to. ZEISS now offers all-day UV protection for the eyes and surrounding skin.
Kids face three times the UV eye-damage risk as adults. In fact, 50% of lifetime UV exposure happens before age 18. With ZEISS, they’re covered!
UV rays are always there. Even in winter and on cloudy days. ZEISS clear lenses effortlessly protect your eyes every day of the year.
The new standard in eye care is ZEISS clear lenses. The only clear prescription lens portfolio that offers sunglass-level UV protection. The most advanced eye protection under the sun. Or clouds.
With an expected 190k attendees to CES 2019 in Las Vegas this week it presented the perfect opportunity for ZEISS to educate consumers on the UV protection gap that exists in most clear plastic lenses.
The ZEISS booth became a focal point in the Wearables section of CES 2019 today as it was visited by more than 1000 attendees.
The ZEISS booth continued to be the epicenter in the Wearables section of CES 2019 again today.
The ZEISS booth however continued to impress today as over 500 attendees and other exhibitors stopped by to hear our story of UVB4Blue and to learn about the gap in UV protection.