Please join us for the ZEISS Webinar Series

Each week, new high-impact topics & ideas.

Webinar presenters:

Brent McCardle, LDO

Steven Haifawi, MBA, ABOC

Mary Herd, MBA, ABOC

Cindi Davis, ABOC, CPOT

Sara Cecchini, MBA

Maureen Hanna

Robert T. Spirito, MBA, ABOM, NCLEC

Schedule of webinars, week of March 30, 2020::

ZEISS UVProtect: Elevating the standard of care by closing the UV protection gap

As an Eye Care Professional, you have a duty to warn and a duty to protect. In this webinar we will discuss how a gap in UV protection in clear lenses became the standard, the implications of not addressing it, and the tools Eye Care Professionals now have to eliminate it.

Approved for ABO and NCLE Credit


Monday March 30, 2020
Presenter(s):
 Robert T. Spirito, MBA, ABOM, NCLEC

Having issues with the link? Please copy and paste this link into your web browser:
12 PM EST:
https://zoom.us/meeting/register/vpUlce6vqzwiOW-Hiu_nXLnxnCl5ojQODw

12 PM PST:
https://zoom.us/meeting/register/vJMtf-iprjIpxWe2tPuiS87WkosaN-t1lA

Tuesday March 31, 2020
Presenter(s):
 Robert T. Spirito, MBA, ABOM, NCLEC

Having issues with the link? Please copy and paste this link into your web browser:
1PM EST:
https://zoom.us/meeting/register/tJIkcuyhqDMpCIC2sE5vWNRbq21aGCylVw
11AM PST:
https://zoom.us/meeting/register/uJclceyurzwrgyxgvJrMR6JboyAiwCa8Gw

Wednesday April 1, 2020
Presenter(s):
 Robert T. Spirito, MBA, ABOM, NCLEC

Having issues with the link? Please copy and paste this link into your web browser:
12PM EST:
https://zoom.us/meeting/register/tJEqcemsrDwriB_MofjjhKZblfn-badoNA

12 PM PST:
https://zoom.us/meeting/register/u5Ipd-yhqjwupeN_v7Pj0jMFZ45jjfH_rQ

Social Media and Patient Outreach

As traffic in your office and dispensary slows due to outside forces, it is more important than ever to make sure consumers know about the services you offer and how to you set yourself apart from the competition. In this webinar we will share with you some best practices for your online presence and patient outreach.


Thursday April 2, 2020
Presenter(s):
 Sara Cecchini and Maureen Hanna

Having issues with the link? Please copy and paste this link into your web browser:
1PM EST:
https://zoom.us/meeting/register/uJUodeuhqD0r--8BlUQfmSnbg3yTycPpmw

11AM PST:
https://zoom.us/meeting/register/upEvde-uqz4ttN7Qy4HFKWiBDIwpWFxGOQ

Friday April 3, 2020
Presenter(s):
 Sara Cecchini and Maureen Hanna

Having issues with the link? Please copy and paste this link into your web browser:
12PM EST:
https://zoom.us/meeting/register/vp0qcOipqDooFILgM8zflVUo41Jk-fBc-A

12 PM PST:
https://zoom.us/meeting/register/u5wrceqsrjIuOisBncZVx7qlQzwoKR4Q1A

Schedule of webinars, week of April 6, 2020:

Telemedicine: Adapting to the new world we live in

In this webinar we will explore the ways Telemedicine can be implemented into practices of all sizes allowing Eye Care Professionals to improve the patient experience while improving efficiency, chair time, and even allow for the expansion of available exam times without necessarily increasing hours a doctor must spend in the office.


Monday April 6, 2020
Presenter(s):
 Steven Haifawi, MBA, ABOC

Tuesday April 7, 2020
Presenter(s):
 Steven Haifawi, MBA, ABOC

Wednesday April 8, 2020
Presenter(s):
 Steven Haifawi, MBA, ABOC

Maximizing every selling opportunity

With increased competition and reduced traffic in the dispensary due to outside forces and social distancing it is more important than ever to understand the ways you can maximize each selling opportunity. This webinar will provide you with some of the best practices to improve margins for private pay and managed vision care.


Thursday April 9, 2020
Presenter(s):
 Cindi Davis, ABOC, CPOT

Friday April 10, 2020
Presenter(s):
 Cindi Davis, ABOC, CPOT