TOMS and ZEISS Introduce The Discoverist Eyewear Collection
The new eyewear collection helps to see the world better and helps the world to see
TOMS, the One for One® company, has partnered with ZEISS, a world leader in optics, to create a special collection of eyewear that appeals to the adventurer in all of us.
Aalent | 5 April 2016 | ZEISS Vision Care
Inspired by a shared love of innovation, discovery and helping the world to see, the Discoverist Collection features sunglasses with premium ZEISS polarized lenses in stylish and durable acetate frames. This premium collection of eyewear provides a sharp vision experience for the wearer, with purchases, in turn, helping to restore sight to individuals in need by funding eye exams, prescription glasses, sight-saving surgery and medical treatment.
The Discoverist Collection consists of eight different styles for men and women, in a variety of classic and fashion-forward silhouettes. All frames retail at $228 and are available on www.TOMS.com and select TOMS retail locations. The collection also features:
- 100% polarized lenses, which eliminate unwanted glare from reflective surfaces for safe and relaxed vision,
- UVA/UVB protection,
- RI-PEL TECHNOLOGY™, a special coating created by ZEISS that acts as a repellant to water and oil, making the lenses highly resistant to fingerprints and smudges.
This inaugural partnership between the two companies came about following a TOMS sight-giving trip to Paraguay. There, the TOMS eyewear team discovered that much of the clinical equipment used by their sight-giving partners was donated by ZEISS. Recognizing their mutual interest in creating high-performance sunwear and making vision care more accessible, the two companies partnered to accomplish both.
“We are excited to work with TOMS on this new sun wear collection, but this partnership is about much more than that,” said Veneeta Eason, Marketing Director – North America for Carl Zeiss Vision. “TOMS’ life-changing charitable work allows us to extend our own efforts to restore vision to people in need. We are very proud to partner with them.”
“While our entire eyewear collection helps restore sight to those in need, the ZEISS collection is particularly special,” said Dr. Shira Shafir, Director of Social Innovation and Impact at TOMS. ”This truly shows the power of two great brands working together to not only create a great product but also have an impact on the burden of preventable blindness worldwide.”
ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. The ZEISS Group develops, produces and distributes measuring technology, microscopes, medical technology, eyeglass lenses, camera and cinema lenses, binoculars and semiconductor manufacturing equipment. With its solutions, the company constantly advances the world of optics and helps shape technological progress. ZEISS is divided up into the four segments Research & Quality Technology, Medical Technology, Vision Care/Consumer Products and Semiconductor Manufacturing Technology. The ZEISS Group is represented in more than 40 countries and has over 50 sales and service locations, more than 30 manufacturing sites and about 25 research and development centers around the globe.
In fiscal year 2016/17 the company generated revenue approximating €5.3 billion with around 27,000 employees. Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. Carl Zeiss AG is the strategic management holding company that manages the ZEISS Group. The company is wholly owned by the Carl Zeiss Stiftung (Carl Zeiss Foundation).
Further information at www.zeiss.com
The Vision Care business group is one of the world's leading manufacturers of eyeglass lenses and ophthalmic instruments. The business group develops and produces offerings for the entire eyeglass value chain that are distributed globally under the ZEISS brand. The business group is allocated to the Vision Care/Consumer Products segment. In fiscal year 2016/17 the segment generated revenue of €1.1 billion with around 9,770 employees.