Practice Development Consulting
Como organizar eventos de LVC abertos ao público com sucesso
2 junho 2025
· 38 MIN VISUALIZAÇÃO
![Homem vestido profissionalmente a sorrir com as mãos abertas num showroom moderno e de alta tecnologia de equipamento médico ou ótico da ZEISS.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/brad-botelho.jpg/_jcr_content/renditions/original.image_file.100.100.1849,416,3359,1926.file/brad-botelho.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/brad-botelho.jpg/_jcr_content/renditions/original.image_file.360.360.1849,416,3359,1926.file/brad-botelho.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/brad-botelho.jpg/_jcr_content/renditions/original.image_file.768.768.1849,416,3359,1926.file/brad-botelho.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/brad-botelho.jpg/_jcr_content/renditions/original.image_file.1024.1024.1849,416,3359,1926.file/brad-botelho.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/brad-botelho.jpg/_jcr_content/renditions/original.image_file.1280.1280.1849,416,3359,1926.file/brad-botelho.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/brad-botelho.jpg/_jcr_content/renditions/original.image_file.1440.1440.1849,416,3359,1926.file/brad-botelho.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/brad-botelho.jpg/_jcr_content/renditions/original.image_file.1510.1510.1849,416,3359,1926.file/brad-botelho.jpg"} "Homem vestido profissionalmente a sorrir com as mãos abertas num showroom moderno e de alta tecnologia de equipamento médico ou ótico da ZEISS.")
ORADOR
Bradley Botelho
Practice Development Manager
Carl Zeiss Meditec USA, Inc.
Carl Zeiss Meditec USA, Inc.
![Uma mulher de vestido azul sorri com as mãos entrelaçadas em frente a um fundo branco com painéis verticais, representando a ZEISS.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/carol-anne-poursaied.jpg/_jcr_content/renditions/original.image_file.100.100.1700,77,3590,1967.file/carol-anne-poursaied.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/carol-anne-poursaied.jpg/_jcr_content/renditions/original.image_file.360.360.1700,77,3590,1967.file/carol-anne-poursaied.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/carol-anne-poursaied.jpg/_jcr_content/renditions/original.image_file.768.768.1700,77,3590,1967.file/carol-anne-poursaied.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/carol-anne-poursaied.jpg/_jcr_content/renditions/original.image_file.1024.1024.1700,77,3590,1967.file/carol-anne-poursaied.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/carol-anne-poursaied.jpg/_jcr_content/renditions/original.image_file.1280.1280.1700,77,3590,1967.file/carol-anne-poursaied.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/carol-anne-poursaied.jpg/_jcr_content/renditions/original.image_file.1440.1440.1700,77,3590,1967.file/carol-anne-poursaied.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/carol-anne-poursaied.jpg/_jcr_content/renditions/original.image_file.1890.1890.1700,77,3590,1967.file/carol-anne-poursaied.jpg"} "Uma mulher de vestido azul sorri com as mãos entrelaçadas em frente a um fundo branco com painéis verticais, representando a ZEISS.")
Oradora
Carol-Anne Poursaied
Senior Practice Development Manager
Carl Zeiss Meditec USA, Inc.
Carl Zeiss Meditec USA, Inc.
![Mulher profissional em vestuário profissional sorri contra um fundo neutro em gradiente, adequado para um perfil corporativo da ZEISS.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-to-host-successful-lvc-open-house-events/kathleen.jpg/_jcr_content/renditions/original.image_file.100.100.8,53,565,610.file/kathleen.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-to-host-successful-lvc-open-house-events/kathleen.jpg/_jcr_content/renditions/original.image_file.360.360.8,53,565,610.file/kathleen.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-to-host-successful-lvc-open-house-events/kathleen.jpg/_jcr_content/renditions/original.image_file.557.557.8,53,565,610.file/kathleen.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-to-host-successful-lvc-open-house-events/kathleen.jpg/_jcr_content/renditions/original.image_file.557.557.8,53,565,610.file/kathleen.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-to-host-successful-lvc-open-house-events/kathleen.jpg/_jcr_content/renditions/original.image_file.557.557.8,53,565,610.file/kathleen.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-to-host-successful-lvc-open-house-events/kathleen.jpg/_jcr_content/renditions/original.image_file.557.557.8,53,565,610.file/kathleen.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-to-host-successful-lvc-open-house-events/kathleen.jpg/_jcr_content/renditions/original.image_file.557.557.8,53,565,610.file/kathleen.jpg"} "Mulher profissional em vestuário profissional sorri contra um fundo neutro em gradiente, adequado para um perfil corporativo da ZEISS.")
Oradora
Kathleen Otto
Diretor de marketing
Fichte, Endl & Elmer Eyecare
Fichte, Endl & Elmer Eyecare
![Homem vestido profissionalmente sentado numa moderna sala de espera de escritório, com a mão no peito, sorrindo para a câmara dentro de um edifício da ZEISS.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/matthew-boudreau.jpg/_jcr_content/renditions/original.image_file.100.100.1546,77,3508,2039.file/matthew-boudreau.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/matthew-boudreau.jpg/_jcr_content/renditions/original.image_file.360.360.1546,77,3508,2039.file/matthew-boudreau.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/matthew-boudreau.jpg/_jcr_content/renditions/original.image_file.768.768.1546,77,3508,2039.file/matthew-boudreau.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/matthew-boudreau.jpg/_jcr_content/renditions/original.image_file.1024.1024.1546,77,3508,2039.file/matthew-boudreau.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/matthew-boudreau.jpg/_jcr_content/renditions/original.image_file.1280.1280.1546,77,3508,2039.file/matthew-boudreau.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/matthew-boudreau.jpg/_jcr_content/renditions/original.image_file.1440.1440.1546,77,3508,2039.file/matthew-boudreau.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/matthew-boudreau.jpg/_jcr_content/renditions/original.image_file.1920.1920.1546,77,3508,2039.file/matthew-boudreau.jpg"} "Homem vestido profissionalmente sentado numa moderna sala de espera de escritório, com a mão no peito, sorrindo para a câmara dentro de um edifício da ZEISS.")
Orador
Matthew Boudreau
Antigo Senior Practice Development Manager da ZEISS
RESUMO
Como organizar eventos de LVC abertos ao público com sucesso
A discussão centrou-se em estratégias eficazes para organizar eventos abertos ao público com sucesso e fazer publicidade de forma económica para clínicas oftalmológicas e cirurgiões de cirurgia refrativa. Os principais tópicos incluíram a identificação do público-alvo, a oferta de avaliações gratuitas e a criação de uma experiência acolhedora e conveniente para os participantes. A importância de mensagens personalizadas, estabelecimento de públicos-alvo e conteúdo de marketing criativo também foi destacada. Para maximizar a participação e o envolvimento, a sessão enfatizou o planeamento avançado, a comunicação cativante e a entrega de valor a um público cativo.
![Mulher sorridente com camisa azul ouve atentamente durante um webinar intitulado «Como organizar ventos de LVC abertos ao público com sucesso», apresentado pela ZEISS.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-to-host-successful-lvc-open-house-events/practice-growth-insights-thumbnails-11.jpg/_jcr_content/renditions/original.image_file.100.56.0,0,5333,3000.file/practice-growth-insights-thumbnails-11.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-to-host-successful-lvc-open-house-events/practice-growth-insights-thumbnails-11.jpg/_jcr_content/renditions/original.image_file.360.203.0,0,5333,3000.file/practice-growth-insights-thumbnails-11.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-to-host-successful-lvc-open-house-events/practice-growth-insights-thumbnails-11.jpg/_jcr_content/renditions/original.image_file.768.432.0,0,5333,3000.file/practice-growth-insights-thumbnails-11.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-to-host-successful-lvc-open-house-events/practice-growth-insights-thumbnails-11.jpg/_jcr_content/renditions/original.image_file.1024.576.0,0,5333,3000.file/practice-growth-insights-thumbnails-11.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-to-host-successful-lvc-open-house-events/practice-growth-insights-thumbnails-11.jpg/_jcr_content/renditions/original.image_file.1280.720.0,0,5333,3000.file/practice-growth-insights-thumbnails-11.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-to-host-successful-lvc-open-house-events/practice-growth-insights-thumbnails-11.jpg/_jcr_content/renditions/original.image_file.1440.810.0,0,5333,3000.file/practice-growth-insights-thumbnails-11.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-to-host-successful-lvc-open-house-events/practice-growth-insights-thumbnails-11.jpg/_jcr_content/renditions/original.image_file.1920.1080.0,0,5333,3000.file/practice-growth-insights-thumbnails-11.jpg"} "Mulher sorridente com camisa azul ouve atentamente durante um webinar intitulado «Como organizar ventos de LVC abertos ao público com sucesso», apresentado pela ZEISS.")
![Webinar: Maximize o seu sucesso]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/supercharge-your-success/supercharge-your-success-thumb.jpg/_jcr_content/renditions/original.image_file.100.56.file/supercharge-your-success-thumb.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/supercharge-your-success/supercharge-your-success-thumb.jpg/_jcr_content/renditions/original.image_file.360.203.file/supercharge-your-success-thumb.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/supercharge-your-success/supercharge-your-success-thumb.jpg/_jcr_content/renditions/original.image_file.768.432.file/supercharge-your-success-thumb.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/supercharge-your-success/supercharge-your-success-thumb.jpg/_jcr_content/renditions/original.image_file.1024.576.file/supercharge-your-success-thumb.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/supercharge-your-success/supercharge-your-success-thumb.jpg/_jcr_content/renditions/original.image_file.1280.720.file/supercharge-your-success-thumb.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/supercharge-your-success/supercharge-your-success-thumb.jpg/_jcr_content/renditions/original.image_file.1440.810.file/supercharge-your-success-thumb.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/supercharge-your-success/supercharge-your-success-thumb.jpg/_jcr_content/renditions/original./supercharge-your-success-thumb.jpg"} "Webinar: Maximize o seu sucesso")
![Personalidade e aconselhamento DISC]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/disc-personality-and-counseling/thumbnail-disc_personality_and_counseling.jpg/_jcr_content/renditions/original.image_file.100.56.file/thumbnail-disc_personality_and_counseling.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/disc-personality-and-counseling/thumbnail-disc_personality_and_counseling.jpg/_jcr_content/renditions/original.image_file.360.203.file/thumbnail-disc_personality_and_counseling.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/disc-personality-and-counseling/thumbnail-disc_personality_and_counseling.jpg/_jcr_content/renditions/original.image_file.768.432.file/thumbnail-disc_personality_and_counseling.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/disc-personality-and-counseling/thumbnail-disc_personality_and_counseling.jpg/_jcr_content/renditions/original.image_file.1024.576.file/thumbnail-disc_personality_and_counseling.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/disc-personality-and-counseling/thumbnail-disc_personality_and_counseling.jpg/_jcr_content/renditions/original.image_file.1280.720.file/thumbnail-disc_personality_and_counseling.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/disc-personality-and-counseling/thumbnail-disc_personality_and_counseling.jpg/_jcr_content/renditions/original.image_file.1440.810.file/thumbnail-disc_personality_and_counseling.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/disc-personality-and-counseling/thumbnail-disc_personality_and_counseling.jpg/_jcr_content/renditions/original./thumbnail-disc_personality_and_counseling.jpg"} "Personalidade e aconselhamento DISC")
![Qual é o nível de empenho que a sua equipa deve ter com a conversão de pacientes]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-committed-to-patient-conversion-should-your-team-be/thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg/_jcr_content/renditions/original.image_file.100.56.file/thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-committed-to-patient-conversion-should-your-team-be/thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg/_jcr_content/renditions/original.image_file.360.203.file/thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-committed-to-patient-conversion-should-your-team-be/thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg/_jcr_content/renditions/original.image_file.768.432.file/thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-committed-to-patient-conversion-should-your-team-be/thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg/_jcr_content/renditions/original.image_file.1024.576.file/thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-committed-to-patient-conversion-should-your-team-be/thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg/_jcr_content/renditions/original./thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-committed-to-patient-conversion-should-your-team-be/thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg/_jcr_content/renditions/original./thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/how-committed-to-patient-conversion-should-your-team-be/thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg/_jcr_content/renditions/original./thumbnail-how_committed_to_patient_conversion_should_your_team_be.jpg"} "Qual é o nível de empenho que a sua equipa deve ter com a conversão de pacientes")