How to host successful LVC open house events

The discussion centered on effective strategies for hosting successful open houses and running cost-efficient advertising for eye care practices and refractive surgeons. Key topics included identifying target audiences, offering free evaluations, and creating a welcoming, convenient experience for attendees. The importance of personalized messaging, targeted demographics, and creative marketing content was also highlighted. To maximize attendance and engagement, the session emphasized advanced planning, compelling communication, and delivering value to a captive audience.