How committed to patient conversion should your team be?

The discussion focused on strategies to improve patient conversion rates in medical practices. Speakers emphasized clear communication, setting expectations, and understanding patients' lifestyles and pain points. They highlighted the value of dedicated patient counselors trained in ophthalmology, equipped with active listening, empathy, and sales skills to provide personalized recommendations. Additionally, they stressed managing financial discussions separately, allowing surgeons to focus on care and recommendations rather than costs.