Practice Development Consulting
Phone essentials
23 August 2024
· 44 min watch
Speaker
Carol-Anne Poursaied, Senior Practice Development Manager
Carl Zeiss Meditec USA, Inc.
Speaker
Iryna Zhukava, Former ZEISS Practice Development Manager
Speaker
Matthew Boudreau, Former ZEISS Senior Practice Development Manager
SUMMARY
Phone essentials
This webinar focused on enhancing conversion rates from phone inquiries to consultations for laser vision correction. Carol-Anne Poursaied emphasized the importance of addressing patient concerns promptly, while Iryna Zhukava highlighted the significance of probing deeper to understand underlying anxieties. Effective communication strategies for call center agents were discussed, including asking pertinent questions and providing transparent information about insurance coverage and financing options.
Key points covered:
- Strategies for improving conversion rates from missed refractive calls.
- Techniques for effective phone counseling in laser vision correction.
- Identifying patient motivations for refractive surgery.
- Understanding the laser vision correction process and its benefits.
- Addressing patient concerns, including pricing and consultation fees.
- Enhancing the patient appointment experience and follow-up procedures.
- Optimizing call center operations to motivate patients and improve conversion rates for consultations.