Practice Development Consulting

Phone essentials

23 August 2024 · 44 min watch
Image of Carol-Anne Poursaied
Speaker Carol-Anne Poursaied, Senior Practice Development Manager Carl Zeiss Meditec USA, Inc.
Image of Iryna Zhukava
Speaker Iryna Zhukava, Former ZEISS Practice Development Manager
Image of Matthew Boudreau
Speaker Matthew Boudreau, Former ZEISS Senior Practice Development Manager
SUMMARY

Phone essentials

This webinar focused on enhancing conversion rates from phone inquiries to consultations for laser vision correction. Carol-Anne Poursaied emphasized the importance of addressing patient concerns promptly, while Iryna Zhukava highlighted the significance of probing deeper to understand underlying anxieties. Effective communication strategies for call center agents were discussed, including asking pertinent questions and providing transparent information about insurance coverage and financing options.

Key points covered:

  1. Strategies for improving conversion rates from missed refractive calls.
  2. Techniques for effective phone counseling in laser vision correction.
  3. Identifying patient motivations for refractive surgery.
  4. Understanding the laser vision correction process and its benefits.
  5. Addressing patient concerns, including pricing and consultation fees.
  6. Enhancing the patient appointment experience and follow-up procedures.
  7. Optimizing call center operations to motivate patients and improve conversion rates for consultations.

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