Practice Development Consulting
Counseling for conversions
23 August 2024
· 59 min watch
![Image of Imran Virani]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/counseling-for-conversions/imran_virani.jpg/_jcr_content/renditions/original.image_file.100.100.0,45,500,545.file/imran_virani.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/counseling-for-conversions/imran_virani.jpg/_jcr_content/renditions/original.image_file.360.360.0,45,500,545.file/imran_virani.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/counseling-for-conversions/imran_virani.jpg/_jcr_content/renditions/original.image_file.500.500.0,45,500,545.file/imran_virani.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/counseling-for-conversions/imran_virani.jpg/_jcr_content/renditions/original.image_file.500.500.0,45,500,545.file/imran_virani.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/counseling-for-conversions/imran_virani.jpg/_jcr_content/renditions/original.image_file.500.500.0,45,500,545.file/imran_virani.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/counseling-for-conversions/imran_virani.jpg/_jcr_content/renditions/original.image_file.500.500.0,45,500,545.file/imran_virani.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/counseling-for-conversions/imran_virani.jpg/_jcr_content/renditions/original.image_file.500.500.0,45,500,545.file/imran_virani.jpg"} "Imran Virani")
Speaker
Imran Virani, Global Business Management Lead, Refractive Lasers
Carl Zeiss Pte. Ltd
![Image of Marisley Almeida]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/counseling-for-conversions/marisley-almeida.jpg/_jcr_content/renditions/original.image_file.100.100.file/marisley-almeida.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/counseling-for-conversions/marisley-almeida.jpg/_jcr_content/renditions/original.image_file.360.360.file/marisley-almeida.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/counseling-for-conversions/marisley-almeida.jpg/_jcr_content/renditions/original.image_file.768.768.file/marisley-almeida.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/counseling-for-conversions/marisley-almeida.jpg/_jcr_content/renditions/original.image_file.1024.1024.file/marisley-almeida.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/counseling-for-conversions/marisley-almeida.jpg/_jcr_content/renditions/original.image_file.1280.1280.file/marisley-almeida.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/counseling-for-conversions/marisley-almeida.jpg/_jcr_content/renditions/original.image_file.1440.1440.file/marisley-almeida.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/counseling-for-conversions/marisley-almeida.jpg/_jcr_content/renditions/original./marisley-almeida.jpg"} "Marisley Almeida")
Speaker
Marisley Almeida, Head of Practice Development Consulting
Carl Zeiss Meditec AG
![Image of Katie Meeks]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/counseling-for-conversions/katie_meeks.jpg/_jcr_content/renditions/original.image_file.100.100.file/katie_meeks.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/counseling-for-conversions/katie_meeks.jpg/_jcr_content/renditions/original.image_file.360.360.file/katie_meeks.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/counseling-for-conversions/katie_meeks.jpg/_jcr_content/renditions/original./katie_meeks.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/counseling-for-conversions/katie_meeks.jpg/_jcr_content/renditions/original./katie_meeks.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/counseling-for-conversions/katie_meeks.jpg/_jcr_content/renditions/original./katie_meeks.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/counseling-for-conversions/katie_meeks.jpg/_jcr_content/renditions/original./katie_meeks.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/counseling-for-conversions/katie_meeks.jpg/_jcr_content/renditions/original./katie_meeks.jpg"} "Katie Meeks")
Speaker
Katie Meeks, Practice Manager
Goel Vision
![Antje Weber]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/counseling-for-conversions/antje_weber.jpg/_jcr_content/renditions/original.image_file.100.100.166,54,448,336.file/antje_weber.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/counseling-for-conversions/antje_weber.jpg/_jcr_content/renditions/original.image_file.282.282.166,54,448,336.file/antje_weber.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/counseling-for-conversions/antje_weber.jpg/_jcr_content/renditions/original.image_file.282.282.166,54,448,336.file/antje_weber.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/counseling-for-conversions/antje_weber.jpg/_jcr_content/renditions/original.image_file.282.282.166,54,448,336.file/antje_weber.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/counseling-for-conversions/antje_weber.jpg/_jcr_content/renditions/original.image_file.282.282.166,54,448,336.file/antje_weber.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/counseling-for-conversions/antje_weber.jpg/_jcr_content/renditions/original.image_file.282.282.166,54,448,336.file/antje_weber.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/counseling-for-conversions/antje_weber.jpg/_jcr_content/renditions/original.image_file.282.282.166,54,448,336.file/antje_weber.jpg"} "Antje Weber")
Speaker
Antje Weber, Practice Development Manager, Asia Pacific
Carl Zeiss Pte. Ltd.
SUMMARY
Counseling for conversion
This webinar features the essential role of patient counseling in ophthalmic practices, stressing the need for trained counselors, a personalized approach, and the establishment of trust with patients. It also explores the advantages of telehealth consultations and same-day surgeries, highlighting the importance of prioritizing staff training and patient education to enhance conversion rates and elevate patient satisfaction.
Key questions addressed:
- How to identify the right skills for an effective patient counselor?
- How to encourage patients to express their fears and concerns?
- How to manage virtual consultations effectively?
- How are same-day consultations and surgeries handled?
![]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/counseling-for-conversions/counseling_for_conversions_preview.jpg/_jcr_content/renditions/original.image_file.100.56.0,0,1920,1080.file/counseling_for_conversions_preview.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/counseling-for-conversions/counseling_for_conversions_preview.jpg/_jcr_content/renditions/original.image_file.360.203.0,0,1920,1080.file/counseling_for_conversions_preview.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/counseling-for-conversions/counseling_for_conversions_preview.jpg/_jcr_content/renditions/original.image_file.768.432.0,0,1920,1080.file/counseling_for_conversions_preview.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/counseling-for-conversions/counseling_for_conversions_preview.jpg/_jcr_content/renditions/original.image_file.1024.576.0,0,1920,1080.file/counseling_for_conversions_preview.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/counseling-for-conversions/counseling_for_conversions_preview.jpg/_jcr_content/renditions/original.image_file.1280.720.0,0,1920,1080.file/counseling_for_conversions_preview.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/counseling-for-conversions/counseling_for_conversions_preview.jpg/_jcr_content/renditions/original.image_file.1440.810.0,0,1920,1080.file/counseling_for_conversions_preview.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/counseling-for-conversions/counseling_for_conversions_preview.jpg/_jcr_content/renditions/original.image_file.1920.1080.0,0,1920,1080.file/counseling_for_conversions_preview.jpg"})
![Overcoming objections]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/overcoming-objections/overcoming_objections.jpg/_jcr_content/renditions/original.image_file.100.56.0,0,1917,1080.file/overcoming_objections.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/overcoming-objections/overcoming_objections.jpg/_jcr_content/renditions/original.image_file.360.203.0,0,1917,1080.file/overcoming_objections.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/overcoming-objections/overcoming_objections.jpg/_jcr_content/renditions/original.image_file.768.432.0,0,1917,1080.file/overcoming_objections.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/overcoming-objections/overcoming_objections.jpg/_jcr_content/renditions/original.image_file.1024.576.0,0,1917,1080.file/overcoming_objections.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/overcoming-objections/overcoming_objections.jpg/_jcr_content/renditions/original.image_file.1280.720.0,0,1917,1080.file/overcoming_objections.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/overcoming-objections/overcoming_objections.jpg/_jcr_content/renditions/original.image_file.1440.810.0,0,1917,1080.file/overcoming_objections.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/overcoming-objections/overcoming_objections.jpg/_jcr_content/renditions/original.image_file.1917.1078.0,0,1917,1080.file/overcoming_objections.jpg"} "Overcoming objections")
![Optimizing the performance of your practice call center]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/optimizing-the-performance-of-your-practice-call-center/optimizing_the_performance_of_your_practice_call_center.jpg/_jcr_content/renditions/original.image_file.100.56.0,0,1917,1080.file/optimizing_the_performance_of_your_practice_call_center.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/optimizing-the-performance-of-your-practice-call-center/optimizing_the_performance_of_your_practice_call_center.jpg/_jcr_content/renditions/original.image_file.360.203.0,0,1917,1080.file/optimizing_the_performance_of_your_practice_call_center.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/optimizing-the-performance-of-your-practice-call-center/optimizing_the_performance_of_your_practice_call_center.jpg/_jcr_content/renditions/original.image_file.768.432.0,0,1917,1080.file/optimizing_the_performance_of_your_practice_call_center.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/optimizing-the-performance-of-your-practice-call-center/optimizing_the_performance_of_your_practice_call_center.jpg/_jcr_content/renditions/original.image_file.1024.576.0,0,1917,1080.file/optimizing_the_performance_of_your_practice_call_center.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/optimizing-the-performance-of-your-practice-call-center/optimizing_the_performance_of_your_practice_call_center.jpg/_jcr_content/renditions/original.image_file.1280.720.0,0,1917,1080.file/optimizing_the_performance_of_your_practice_call_center.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/optimizing-the-performance-of-your-practice-call-center/optimizing_the_performance_of_your_practice_call_center.jpg/_jcr_content/renditions/original.image_file.1440.810.0,0,1917,1080.file/optimizing_the_performance_of_your_practice_call_center.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/optimizing-the-performance-of-your-practice-call-center/optimizing_the_performance_of_your_practice_call_center.jpg/_jcr_content/renditions/original.image_file.1917.1078.0,0,1917,1080.file/optimizing_the_performance_of_your_practice_call_center.jpg"} "Optimizing the performance of your practice call center")