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Industrial Quality Solutions

Celebrate 100 Years of ZEISS in the US

Join the 100‑Year Caliper Challenge

For a century, ZEISS has helped the world measure what matters. Now it’s your turn to show off your creativity. Pick up a ZEISS 100‑Year caliper at select trade shows, take your most imaginative photo, and share it with the world.

How to Participate

  • Step 1 — Grab a Caliper

    Available at trade shows celebrating the ZEISS 100‑Year milestone.

  • Step 2 — Snap a Creative Photo

    Show us how you see precision — the more inventive, the better.

  • Step 3 — Share Your Post

    Upload your photo to your favorite ZEISS social media channel using #ZEISS100CaliperChallenge.

Deadline: Entries accepted until IMTS in September

Prizes: Top 3 most creative photos win cash prizes!

Looking for Inspiration?

  • Measuring something unexpected
  • Showing your trade show spirit
  • Creating a fun group shot
  • Optical illusion perspective (e.g., caliper “pinching” something in the distance)
  • Everyday objects reimagined (cookies, leaves, coffee beans, crayons — anything fun and simple)