
Discover Your Superforce
Take the hero journey at an event near you!

What is the Hero Journey?
The hero journey is an interactive experience that challenges your metrology knowledge and rewards you for it too! Earn prizes while exploring our metrology and inspection technologies. Answer quick questions throughout your experience that will help you discover your superforce – past prizes included a Yeti mug and ZEISS binoculars!
Learn about our cutting-edge metrology and inspection technologies that support quality across the entire product lifecycle— from idea to iteration to innovation. At the end of this exciting journey, you’ll have insight into technologies that will transform your manufacturing and empower you to:
- Level up your technology and processes
- Boost your productivity and speed
- Eliminate scrap, rework, and be more sustainable
- Reduce costs while achieving a faster time-to-market
So, come take the hero journey - and get entered into a daily drawing to win the grand prize!

Hero Journey Experience Tour Dates
- SHOT Show | January 20-21, 2025 | Las Vegas, NV
Show Website - MD&M West | February 4-6, 2025 | Anaheim, CA
Booth 3219 - IPC APEX Exp | March 18-20, 2025 | Anaheim, CA
- Plastics Tech Expo | March 18-20, 2025 | Rosemont, IL
- PMTS | April 1-3, 2025 | Cleveland, OH
Booth 4083 - MRO Americas | April 8-10, 2025 | Atlanta, GA
- Rapid + tct | April 8-10, 2025 | Detroit, MI
- CASTEXPO | April 12-15, 2025 | Atlanta, GA
Booth 1918 - Quality Show South | April 16-17, 2025 | Nashville, TN
Booth 205 - Automate | May 12-15, 2025 | Detroit, MI
- Eastec | May 13-15, 2025 | West Springfield, MA
- CMTS | September 29-October 2, 2025 | Toronto, ON
Find the hero journey at our booth at a tradeshow near you
2025 Hero Journey Locations
See where you can experience the hero journey
