Practice Development Consulting
Fortalecimento da relação de cuidados colaborativos entre OD e MD
19 maio 2025
· 27 MIN VISUALIZAÇÃO
![Homem vestido profissionalmente a sorrir com as mãos abertas num showroom moderno e de alta tecnologia de equipamento médico ou ótico da ZEISS.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/brad-botelho.jpg/_jcr_content/renditions/original.image_file.100.100.1849,416,3359,1926.file/brad-botelho.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/brad-botelho.jpg/_jcr_content/renditions/original.image_file.360.360.1849,416,3359,1926.file/brad-botelho.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/brad-botelho.jpg/_jcr_content/renditions/original.image_file.768.768.1849,416,3359,1926.file/brad-botelho.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/brad-botelho.jpg/_jcr_content/renditions/original.image_file.1024.1024.1849,416,3359,1926.file/brad-botelho.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/brad-botelho.jpg/_jcr_content/renditions/original.image_file.1280.1280.1849,416,3359,1926.file/brad-botelho.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/brad-botelho.jpg/_jcr_content/renditions/original.image_file.1440.1440.1849,416,3359,1926.file/brad-botelho.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/brad-botelho.jpg/_jcr_content/renditions/original.image_file.1510.1510.1849,416,3359,1926.file/brad-botelho.jpg"} "Homem vestido profissionalmente a sorrir com as mãos abertas num showroom moderno e de alta tecnologia de equipamento médico ou ótico da ZEISS.")
ORADOR
Bradley Botelho
Practice Development Manager
Carl Zeiss Meditec USA, Inc.
Carl Zeiss Meditec USA, Inc.
![Uma mulher de vestido azul sorri com as mãos entrelaçadas em frente a um fundo branco com painéis verticais, representando a ZEISS.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/carol-anne-poursaied.jpg/_jcr_content/renditions/original.image_file.100.100.1700,77,3590,1967.file/carol-anne-poursaied.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/carol-anne-poursaied.jpg/_jcr_content/renditions/original.image_file.360.360.1700,77,3590,1967.file/carol-anne-poursaied.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/carol-anne-poursaied.jpg/_jcr_content/renditions/original.image_file.768.768.1700,77,3590,1967.file/carol-anne-poursaied.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/carol-anne-poursaied.jpg/_jcr_content/renditions/original.image_file.1024.1024.1700,77,3590,1967.file/carol-anne-poursaied.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/carol-anne-poursaied.jpg/_jcr_content/renditions/original.image_file.1280.1280.1700,77,3590,1967.file/carol-anne-poursaied.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/carol-anne-poursaied.jpg/_jcr_content/renditions/original.image_file.1440.1440.1700,77,3590,1967.file/carol-anne-poursaied.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/carol-anne-poursaied.jpg/_jcr_content/renditions/original.image_file.1890.1890.1700,77,3590,1967.file/carol-anne-poursaied.jpg"} "Uma mulher de vestido azul sorri com as mãos entrelaçadas em frente a um fundo branco com painéis verticais, representando a ZEISS.")
Oradora
Carol-Anne Poursaied
Senior Practice Development Manager
Carl Zeiss Meditec USA, Inc.
Carl Zeiss Meditec USA, Inc.
![Profissional sorridente, de óculos, bata branca e camisa com gravata, em frente a um fundo azul sólido.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/b-woolf.jpg/_jcr_content/renditions/original.image_file.100.100.101,0,457,356.file/b-woolf.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/b-woolf.jpg/_jcr_content/renditions/original.image_file.356.356.101,0,457,356.file/b-woolf.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/b-woolf.jpg/_jcr_content/renditions/original.image_file.356.356.101,0,457,356.file/b-woolf.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/b-woolf.jpg/_jcr_content/renditions/original.image_file.356.356.101,0,457,356.file/b-woolf.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/b-woolf.jpg/_jcr_content/renditions/original.image_file.356.356.101,0,457,356.file/b-woolf.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/b-woolf.jpg/_jcr_content/renditions/original.image_file.356.356.101,0,457,356.file/b-woolf.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/b-woolf.jpg/_jcr_content/renditions/original.image_file.356.356.101,0,457,356.file/b-woolf.jpg"} "Profissional sorridente, de óculos, bata branca e camisa com gravata, em frente a um fundo azul sólido.")
Orador
Dr. Brian Woolf
Diretor executivo e proprietário
Woolf Eye Lab
Woolf Eye Lab
![Mulher com cabelo loiro comprido e uma blusa cor-de-rosa forte em frente a uma árvore com folhagem verde ao fundo.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/iryna-zhukava.jpg/_jcr_content/renditions/original.image_file.100.100.86,22,735,671.file/iryna-zhukava.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/iryna-zhukava.jpg/_jcr_content/renditions/original.image_file.360.360.86,22,735,671.file/iryna-zhukava.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/iryna-zhukava.jpg/_jcr_content/renditions/original.image_file.649.649.86,22,735,671.file/iryna-zhukava.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/iryna-zhukava.jpg/_jcr_content/renditions/original.image_file.649.649.86,22,735,671.file/iryna-zhukava.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/iryna-zhukava.jpg/_jcr_content/renditions/original.image_file.649.649.86,22,735,671.file/iryna-zhukava.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/iryna-zhukava.jpg/_jcr_content/renditions/original.image_file.649.649.86,22,735,671.file/iryna-zhukava.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/iryna-zhukava.jpg/_jcr_content/renditions/original.image_file.649.649.86,22,735,671.file/iryna-zhukava.jpg"} "Mulher com cabelo loiro comprido e uma blusa cor-de-rosa forte em frente a uma árvore com folhagem verde ao fundo.")
Oradora
Iryna Zhukava
Antiga Practice Development Manager da ZEISS
![Homem vestido profissionalmente sentado numa moderna sala de espera de escritório, com a mão no peito, sorrindo para a câmara dentro de um edifício da ZEISS.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/matthew-boudreau.jpg/_jcr_content/renditions/original.image_file.100.100.1546,77,3508,2039.file/matthew-boudreau.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/matthew-boudreau.jpg/_jcr_content/renditions/original.image_file.360.360.1546,77,3508,2039.file/matthew-boudreau.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/matthew-boudreau.jpg/_jcr_content/renditions/original.image_file.768.768.1546,77,3508,2039.file/matthew-boudreau.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/matthew-boudreau.jpg/_jcr_content/renditions/original.image_file.1024.1024.1546,77,3508,2039.file/matthew-boudreau.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/matthew-boudreau.jpg/_jcr_content/renditions/original.image_file.1280.1280.1546,77,3508,2039.file/matthew-boudreau.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/matthew-boudreau.jpg/_jcr_content/renditions/original.image_file.1440.1440.1546,77,3508,2039.file/matthew-boudreau.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/matthew-boudreau.jpg/_jcr_content/renditions/original.image_file.1920.1920.1546,77,3508,2039.file/matthew-boudreau.jpg"} "Homem vestido profissionalmente sentado numa moderna sala de espera de escritório, com a mão no peito, sorrindo para a câmara dentro de um edifício da ZEISS.")
Orador
Matthew Boudreau
Antigo Senior Practice Development Manager da ZEISS
RESUMO
Fortalecimento da relação de cuidados colaborativos entre OD e MD
O webinar abordou os desafios e estratégias envolvidos nos cuidados colaborativos em cirurgia refrativa entre optometristas e oftalmologistas. Foi salientada a importância da confiança e da comunicação para melhorar os resultados dos pacientes e explorou formas de otimizar os cuidados. Na sessão também foram discutidas abordagens para melhorar a retenção dos pacientes após a cirurgia.
![Dois profissionais de saúde sorriem e apertam as mãos num escritório moderno e bem iluminado, com o título de um webinar da ZEISS sobre o fortalecimento das relações de colaboração entre OD e MD.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/practice-growth-insights-thumbnails-13.jpg/_jcr_content/renditions/original.image_file.100.56.0,0,5333,3000.file/practice-growth-insights-thumbnails-13.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/practice-growth-insights-thumbnails-13.jpg/_jcr_content/renditions/original.image_file.360.203.0,0,5333,3000.file/practice-growth-insights-thumbnails-13.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/practice-growth-insights-thumbnails-13.jpg/_jcr_content/renditions/original.image_file.768.432.0,0,5333,3000.file/practice-growth-insights-thumbnails-13.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/practice-growth-insights-thumbnails-13.jpg/_jcr_content/renditions/original.image_file.1024.576.0,0,5333,3000.file/practice-growth-insights-thumbnails-13.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/practice-growth-insights-thumbnails-13.jpg/_jcr_content/renditions/original.image_file.1280.720.0,0,5333,3000.file/practice-growth-insights-thumbnails-13.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/practice-growth-insights-thumbnails-13.jpg/_jcr_content/renditions/original.image_file.1440.810.0,0,5333,3000.file/practice-growth-insights-thumbnails-13.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/practice-growth-insights-thumbnails-13.jpg/_jcr_content/renditions/original.image_file.1920.1080.0,0,5333,3000.file/practice-growth-insights-thumbnails-13.jpg"} "Dois profissionais de saúde sorriem e apertam as mãos num escritório moderno e bem iluminado, com o título de um webinar da ZEISS sobre o fortalecimento das relações de colaboração entre OD e MD.")
![Informações]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/now-hear-this/now_hear_this.jpg/_jcr_content/renditions/original.image_file.100.56.file/now_hear_this.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/now-hear-this/now_hear_this.jpg/_jcr_content/renditions/original.image_file.360.203.file/now_hear_this.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/now-hear-this/now_hear_this.jpg/_jcr_content/renditions/original.image_file.768.432.file/now_hear_this.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/now-hear-this/now_hear_this.jpg/_jcr_content/renditions/original.image_file.1024.576.file/now_hear_this.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/now-hear-this/now_hear_this.jpg/_jcr_content/renditions/original.image_file.1280.720.file/now_hear_this.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/now-hear-this/now_hear_this.jpg/_jcr_content/renditions/original.image_file.1440.810.file/now_hear_this.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/now-hear-this/now_hear_this.jpg/_jcr_content/renditions/original./now_hear_this.jpg"} "Informações")
![Aumentar as receitas ao aumentar o envolvimento dos pacientes]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/boosting_your_revenue_with_better_patient_engagement.jpg/_jcr_content/renditions/original.image_file.100.56.file/boosting_your_revenue_with_better_patient_engagement.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/boosting_your_revenue_with_better_patient_engagement.jpg/_jcr_content/renditions/original.image_file.360.203.file/boosting_your_revenue_with_better_patient_engagement.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/boosting_your_revenue_with_better_patient_engagement.jpg/_jcr_content/renditions/original.image_file.768.432.file/boosting_your_revenue_with_better_patient_engagement.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/boosting_your_revenue_with_better_patient_engagement.jpg/_jcr_content/renditions/original.image_file.1024.576.file/boosting_your_revenue_with_better_patient_engagement.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/boosting_your_revenue_with_better_patient_engagement.jpg/_jcr_content/renditions/original.image_file.1280.720.file/boosting_your_revenue_with_better_patient_engagement.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/boosting_your_revenue_with_better_patient_engagement.jpg/_jcr_content/renditions/original.image_file.1440.810.file/boosting_your_revenue_with_better_patient_engagement.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/boosting_your_revenue_with_better_patient_engagement.jpg/_jcr_content/renditions/original./boosting_your_revenue_with_better_patient_engagement.jpg"} "Aumentar as receitas ao aumentar o envolvimento dos pacientes")
![Personalidade e aconselhamento DISC]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/disc-personality-and-counseling/thumbnail-disc_personality_and_counseling.jpg/_jcr_content/renditions/original.image_file.100.56.file/thumbnail-disc_personality_and_counseling.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/disc-personality-and-counseling/thumbnail-disc_personality_and_counseling.jpg/_jcr_content/renditions/original.image_file.360.203.file/thumbnail-disc_personality_and_counseling.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/disc-personality-and-counseling/thumbnail-disc_personality_and_counseling.jpg/_jcr_content/renditions/original.image_file.768.432.file/thumbnail-disc_personality_and_counseling.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/disc-personality-and-counseling/thumbnail-disc_personality_and_counseling.jpg/_jcr_content/renditions/original.image_file.1024.576.file/thumbnail-disc_personality_and_counseling.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/disc-personality-and-counseling/thumbnail-disc_personality_and_counseling.jpg/_jcr_content/renditions/original.image_file.1280.720.file/thumbnail-disc_personality_and_counseling.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/disc-personality-and-counseling/thumbnail-disc_personality_and_counseling.jpg/_jcr_content/renditions/original.image_file.1440.810.file/thumbnail-disc_personality_and_counseling.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/disc-personality-and-counseling/thumbnail-disc_personality_and_counseling.jpg/_jcr_content/renditions/original./thumbnail-disc_personality_and_counseling.jpg"} "Personalidade e aconselhamento DISC")