Practice Development Consulting
Strengthening the OD and MD collaborative care relationship
19 May 2025
· 27 min watch
![A professionally dressed man stands smiling with open hands in a modern, high-tech ZEISS medical or optical equipment showroom.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/brad-botelho.jpg/_jcr_content/renditions/original.image_file.100.100.1849,416,3359,1926.file/brad-botelho.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/brad-botelho.jpg/_jcr_content/renditions/original.image_file.360.360.1849,416,3359,1926.file/brad-botelho.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/brad-botelho.jpg/_jcr_content/renditions/original.image_file.768.768.1849,416,3359,1926.file/brad-botelho.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/brad-botelho.jpg/_jcr_content/renditions/original.image_file.1024.1024.1849,416,3359,1926.file/brad-botelho.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/brad-botelho.jpg/_jcr_content/renditions/original.image_file.1280.1280.1849,416,3359,1926.file/brad-botelho.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/brad-botelho.jpg/_jcr_content/renditions/original.image_file.1440.1440.1849,416,3359,1926.file/brad-botelho.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/brad-botelho.jpg/_jcr_content/renditions/original.image_file.1510.1510.1849,416,3359,1926.file/brad-botelho.jpg"} "A professionally dressed man stands smiling with open hands in a modern, high-tech ZEISS medical or optical equipment showroom.")
SPEAKER
Bradley Botelho
Practice Development Manager
Carl Zeiss Meditec USA, Inc.
Carl Zeiss Meditec USA, Inc.
![A woman in a blue dress stands smiling with hands clasped in front of a white background with vertical panels, representing ZEISS.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/carol-anne-poursaied.jpg/_jcr_content/renditions/original.image_file.100.100.1700,77,3590,1967.file/carol-anne-poursaied.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/carol-anne-poursaied.jpg/_jcr_content/renditions/original.image_file.360.360.1700,77,3590,1967.file/carol-anne-poursaied.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/carol-anne-poursaied.jpg/_jcr_content/renditions/original.image_file.768.768.1700,77,3590,1967.file/carol-anne-poursaied.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/carol-anne-poursaied.jpg/_jcr_content/renditions/original.image_file.1024.1024.1700,77,3590,1967.file/carol-anne-poursaied.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/carol-anne-poursaied.jpg/_jcr_content/renditions/original.image_file.1280.1280.1700,77,3590,1967.file/carol-anne-poursaied.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/carol-anne-poursaied.jpg/_jcr_content/renditions/original.image_file.1440.1440.1700,77,3590,1967.file/carol-anne-poursaied.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/carol-anne-poursaied.jpg/_jcr_content/renditions/original.image_file.1890.1890.1700,77,3590,1967.file/carol-anne-poursaied.jpg"} "A woman in a blue dress stands smiling with hands clasped in front of a white background with vertical panels, representing ZEISS.")
Speaker
Carol-Anne Poursaied
Senior Practice Development Manager
Carl Zeiss Meditec USA, Inc.
Carl Zeiss Meditec USA, Inc.
![A smiling male professional wearing glasses, a white lab coat, and a dress shirt with tie stands in front of a solid blue background.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/b-woolf.jpg/_jcr_content/renditions/original.image_file.100.100.101,0,457,356.file/b-woolf.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/b-woolf.jpg/_jcr_content/renditions/original.image_file.356.356.101,0,457,356.file/b-woolf.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/b-woolf.jpg/_jcr_content/renditions/original.image_file.356.356.101,0,457,356.file/b-woolf.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/b-woolf.jpg/_jcr_content/renditions/original.image_file.356.356.101,0,457,356.file/b-woolf.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/b-woolf.jpg/_jcr_content/renditions/original.image_file.356.356.101,0,457,356.file/b-woolf.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/b-woolf.jpg/_jcr_content/renditions/original.image_file.356.356.101,0,457,356.file/b-woolf.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/b-woolf.jpg/_jcr_content/renditions/original.image_file.356.356.101,0,457,356.file/b-woolf.jpg"} "A smiling male professional wearing glasses, a white lab coat, and a dress shirt with tie stands in front of a solid blue background.")
Speaker
Dr. Brian Woolf
Chief Executive Officer and Owner
Woolf Eye Lab
Woolf Eye Lab
![A woman with long blonde hair wearing a bright pink blouse stands in front of a tree with green foliage in the background.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/iryna-zhukava.jpg/_jcr_content/renditions/original.image_file.100.100.86,22,735,671.file/iryna-zhukava.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/iryna-zhukava.jpg/_jcr_content/renditions/original.image_file.360.360.86,22,735,671.file/iryna-zhukava.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/iryna-zhukava.jpg/_jcr_content/renditions/original.image_file.649.649.86,22,735,671.file/iryna-zhukava.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/iryna-zhukava.jpg/_jcr_content/renditions/original.image_file.649.649.86,22,735,671.file/iryna-zhukava.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/iryna-zhukava.jpg/_jcr_content/renditions/original.image_file.649.649.86,22,735,671.file/iryna-zhukava.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/iryna-zhukava.jpg/_jcr_content/renditions/original.image_file.649.649.86,22,735,671.file/iryna-zhukava.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/iryna-zhukava.jpg/_jcr_content/renditions/original.image_file.649.649.86,22,735,671.file/iryna-zhukava.jpg"} "A woman with long blonde hair wearing a bright pink blouse stands in front of a tree with green foliage in the background.")
Speaker
Iryna Zhukava
Former ZEISS Practice Development Manager
![A professionally dressed man sits in a modern office lounge with his hand on his chest, smiling at the camera inside a ZEISS building.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/matthew-boudreau.jpg/_jcr_content/renditions/original.image_file.100.100.1546,77,3508,2039.file/matthew-boudreau.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/matthew-boudreau.jpg/_jcr_content/renditions/original.image_file.360.360.1546,77,3508,2039.file/matthew-boudreau.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/matthew-boudreau.jpg/_jcr_content/renditions/original.image_file.768.768.1546,77,3508,2039.file/matthew-boudreau.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/matthew-boudreau.jpg/_jcr_content/renditions/original.image_file.1024.1024.1546,77,3508,2039.file/matthew-boudreau.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/matthew-boudreau.jpg/_jcr_content/renditions/original.image_file.1280.1280.1546,77,3508,2039.file/matthew-boudreau.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/matthew-boudreau.jpg/_jcr_content/renditions/original.image_file.1440.1440.1546,77,3508,2039.file/matthew-boudreau.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/matthew-boudreau.jpg/_jcr_content/renditions/original.image_file.1920.1920.1546,77,3508,2039.file/matthew-boudreau.jpg"} "A professionally dressed man sits in a modern office lounge with his hand on his chest, smiling at the camera inside a ZEISS building.")
Speaker
Matthew Boudreau
Former ZEISS Senior Practice Development Manager
SUMMARY
Strengthening the OD and MD collaborative care relationship
The webinar addressed the challenges and strategies involved in collaborative refractive surgery care between optometrists and ophthalmologists. It emphasized the importance of trust and communication to improve patient outcomes and explored ways to optimize care. The session also discussed approaches to improve patient retention after surgery.
![Two healthcare professionals are smiling and shaking hands in a bright, modern office setting, with a ZEISS webinar title about strengthening OD and MD collaborative care relationships displayed.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/practice-growth-insights-thumbnails-13.jpg/_jcr_content/renditions/original.image_file.100.56.0,0,5333,3000.file/practice-growth-insights-thumbnails-13.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/practice-growth-insights-thumbnails-13.jpg/_jcr_content/renditions/original.image_file.360.203.0,0,5333,3000.file/practice-growth-insights-thumbnails-13.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/practice-growth-insights-thumbnails-13.jpg/_jcr_content/renditions/original.image_file.768.432.0,0,5333,3000.file/practice-growth-insights-thumbnails-13.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/practice-growth-insights-thumbnails-13.jpg/_jcr_content/renditions/original.image_file.1024.576.0,0,5333,3000.file/practice-growth-insights-thumbnails-13.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/practice-growth-insights-thumbnails-13.jpg/_jcr_content/renditions/original.image_file.1280.720.0,0,5333,3000.file/practice-growth-insights-thumbnails-13.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/practice-growth-insights-thumbnails-13.jpg/_jcr_content/renditions/original.image_file.1440.810.0,0,5333,3000.file/practice-growth-insights-thumbnails-13.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/strengthening-the-od-and-md-collaborative-care-relationship/practice-growth-insights-thumbnails-13.jpg/_jcr_content/renditions/original.image_file.1920.1080.0,0,5333,3000.file/practice-growth-insights-thumbnails-13.jpg"} "Two healthcare professionals are smiling and shaking hands in a bright, modern office setting, with a ZEISS webinar title about strengthening OD and MD collaborative care relationships displayed.")
![Now hear this]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/now-hear-this/now_hear_this.jpg/_jcr_content/renditions/original.image_file.100.56.file/now_hear_this.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/now-hear-this/now_hear_this.jpg/_jcr_content/renditions/original.image_file.360.203.file/now_hear_this.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/now-hear-this/now_hear_this.jpg/_jcr_content/renditions/original.image_file.768.432.file/now_hear_this.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/now-hear-this/now_hear_this.jpg/_jcr_content/renditions/original.image_file.1024.576.file/now_hear_this.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/now-hear-this/now_hear_this.jpg/_jcr_content/renditions/original.image_file.1280.720.file/now_hear_this.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/now-hear-this/now_hear_this.jpg/_jcr_content/renditions/original.image_file.1440.810.file/now_hear_this.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/now-hear-this/now_hear_this.jpg/_jcr_content/renditions/original./now_hear_this.jpg"} "Now hear this")
![Boosting your revenue with better patient engagement]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/boosting_your_revenue_with_better_patient_engagement.jpg/_jcr_content/renditions/original.image_file.100.56.file/boosting_your_revenue_with_better_patient_engagement.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/boosting_your_revenue_with_better_patient_engagement.jpg/_jcr_content/renditions/original.image_file.360.203.file/boosting_your_revenue_with_better_patient_engagement.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/boosting_your_revenue_with_better_patient_engagement.jpg/_jcr_content/renditions/original.image_file.768.432.file/boosting_your_revenue_with_better_patient_engagement.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/boosting_your_revenue_with_better_patient_engagement.jpg/_jcr_content/renditions/original.image_file.1024.576.file/boosting_your_revenue_with_better_patient_engagement.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/boosting_your_revenue_with_better_patient_engagement.jpg/_jcr_content/renditions/original.image_file.1280.720.file/boosting_your_revenue_with_better_patient_engagement.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/boosting_your_revenue_with_better_patient_engagement.jpg/_jcr_content/renditions/original.image_file.1440.810.file/boosting_your_revenue_with_better_patient_engagement.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/boosting_your_revenue_with_better_patient_engagement.jpg/_jcr_content/renditions/original./boosting_your_revenue_with_better_patient_engagement.jpg"} "Boosting your revenue with better patient engagement")
![DISC personality and counseling]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/disc-personality-and-counseling/thumbnail-disc_personality_and_counseling.jpg/_jcr_content/renditions/original.image_file.100.56.file/thumbnail-disc_personality_and_counseling.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/disc-personality-and-counseling/thumbnail-disc_personality_and_counseling.jpg/_jcr_content/renditions/original.image_file.360.203.file/thumbnail-disc_personality_and_counseling.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/disc-personality-and-counseling/thumbnail-disc_personality_and_counseling.jpg/_jcr_content/renditions/original.image_file.768.432.file/thumbnail-disc_personality_and_counseling.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/disc-personality-and-counseling/thumbnail-disc_personality_and_counseling.jpg/_jcr_content/renditions/original.image_file.1024.576.file/thumbnail-disc_personality_and_counseling.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/disc-personality-and-counseling/thumbnail-disc_personality_and_counseling.jpg/_jcr_content/renditions/original.image_file.1280.720.file/thumbnail-disc_personality_and_counseling.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/disc-personality-and-counseling/thumbnail-disc_personality_and_counseling.jpg/_jcr_content/renditions/original.image_file.1440.810.file/thumbnail-disc_personality_and_counseling.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/disc-personality-and-counseling/thumbnail-disc_personality_and_counseling.jpg/_jcr_content/renditions/original./thumbnail-disc_personality_and_counseling.jpg"} "DISC personality and counseling")