Practice Development Consulting
Now hear this: Patient journey insights
23 August 2024
· 65 min watch
Speaker
Imran Virani, Global Business Management Lead, Refractive Lasers
Carl Zeiss Pte. Ltd
Speaker
Antje Weber, Practice Development Manager, Asia Pacific
Carl Zeiss Pte. Ltd.
SUMMARY
Now hear this: Patient journey insights
Patients, drawing from their own experiences, emphasized the critical role of optometrists and ophthalmologists in guiding their decisions about laser vision correction. Speakers also discussed various marketing strategies, such as radio ads and online campaigns, highlighting the need for tailored communication to effectively engage different audiences. They stressed key aspects of patient care in ophthalmology clinics, including clear communication, professionalism, and transparency. Additionally, they highlighted the importance of patient reviews and advocated for actively seeking feedback to enhance clinic services.