Boosting your revenue with better patient engagement

Marisley Almeida and Rod Solar discussed the importance of patient engagement across the healthcare customer journey, unpacking its diverse stages and the consequences of missteps. They stressed the power of tailored communication, seamless appointment booking, and digital engagement to keep patients hooked. The duo also shared revenue-generating tactics for medical clinics during lockdowns, tapping into the attention and resources of potential clients. Moreover, they explored innovative medical marketing strategies, lead nurturing and conversion strategies, spotlighting personalization, automation, and retargeting.