CORNEAL REFRACTIVE EDUCATION

Practice Development Consulting Masterclasses

Effective patient communication and conversion tools & skills

Effective patient communication is a central function in the delivery of a high-quality care. Good doctor-patient communication helps regulate patients’ emotions, identify patients’ needs and expectations, and counsel and diagnose appropriately with the goal of achieving patient satisfaction. But equally, all practice staff who have contact with patients are responsible for patient communication. Experience has shown that most patient complaints are related to issues of communication, not clinical competency, and that mastering patient communication is key to driving practice performance and elevating patient experience.

Masterclass 3

Optimizing the performance of your practice call center

We reveal state-of-the-art call center management solutions and ways to improve conversion of leads to consultations. Speakers will discuss solutions for outsourced and in-house call center management.

 

Details

  1. Date: Wednesday, 28 September 2022
  2. Live webinar: 4:00 PM - 5:30 PM CEST (UTC +2)
  3. Recorded session: After prior registration the recorded session will be available from October 10 to November 2.
  4. Duration: 1.5 hours
  5. Speakers: Dylan Kemna, Vice President of Sales and Marketing, OptiCall, and Marisley Almeida, Head of Practice Development Consulting, Carl Zeiss Meditec AG.
     
Speaker

Dylan Kemna

Vice President of Sales and Marketing, OptiCall Inc., USA

Dylan Kemna is the Vice President of Sales and Marketing at OptiCall with 15 years of experience in the ophthalmology industry and 14 years with OptiCall. Dylan worked with a marketing agency that used OptiCall for their refractive clients back in 2008 and liked the business model so much that he approached the CEO on how to help grow the business from his location in Colorado when the company was based in Florida. He enjoys his role at OptiCall with the conviction that its services drive practice growth especially for refractive clinics. Dylan is enthusiastic about cultivating relationships and helping others succeed and has a passion for networking, travel, Ohio State athletics, and snowboarding.

Speaker

Marisley Almeida

Head of Practice Development Consulting REF, Carl Zeiss Meditec AG, Germany

As Head of Practice Development Consulting at ZEISS Medical Technology, Marisley Almeida brings 15 years of experience in the ophthalmic industry. Marisley holds a bachelor’s degree in Electronic Engineering from the University of São Paulo, started her career as a Research & Development Engineer for ophthalmic devices, and has also worked in Sales and Healthcare Marketing. In the last seven years, Marisley repurposed her career to improving practices around the world with a focus on the patient experience. She holds a post-graduate degree in patient experience from the well-known Albert Einstein Hospital in Brazil. With 15 years, international experience, having lived in Brazil, Australia, Singapore, and Germany and worked with refractive surgeons from all over the world, Marisley brings rich international insights and best practice solutions from leading refractive practices around the world.

Speaker

Dylan Kemna

Vice President of Sales and Marketing, OptiCall Inc., USA

Dylan Kemna is the Vice President of Sales and Marketing at OptiCall with 15 years of experience in the ophthalmology industry and 14 years with OptiCall. Dylan worked with a marketing agency that used OptiCall for their refractive clients back in 2008 and liked the business model so much that he approached the CEO on how to help grow the business from his location in Colorado when the company was based in Florida. He enjoys his role at OptiCall with the conviction that its services drive practice growth especially for refractive clinics. Dylan is enthusiastic about cultivating relationships and helping others succeed and has a passion for networking, travel, Ohio State athletics, and snowboarding.

Speaker

Marisley Almeida

Head of Practice Development Consulting REF, Carl Zeiss Meditec AG, Germany

As Head of Practice Development Consulting at ZEISS Medical Technology, Marisley Almeida brings 15 years of experience in the ophthalmic industry. Marisley holds a bachelor’s degree in Electronic Engineering from the University of São Paulo, started her career as a Research & Development Engineer for ophthalmic devices, and has also worked in Sales and Healthcare Marketing. In the last seven years, Marisley repurposed her career to improving practices around the world with a focus on the patient experience. She holds a post-graduate degree in patient experience from the well-known Albert Einstein Hospital in Brazil. With 15 years, international experience, having lived in Brazil, Australia, Singapore, and Germany and worked with refractive surgeons from all over the world, Marisley brings rich international insights and best practice solutions from leading refractive practices around the world.

Masterclass 2

Supercharge your conversion drivers – counseling and patient experience secrets to success

We will share effective strategies for optimizing your lead ROI by curating simple, actionable protocols that level up the patient experience during the consultation journey and empower your key conversion players: counselors and optometrists.

 

Details

  1. Date: Wednesday, 24 August 2022
  2. Live webinar: 4:00 PM - 5:30 PM CEST (UTC +2)
  3. Recorded session: After prior registration the recorded session will be available from August 31 to September 28.
  4. Duration: 1.5 hours
  5. Speakers: Christine Scarlett, Consultant at Proven Healthcare Consultants, Private Practice, USA., Lauren Weaver, Consultant at Proven Healthcare Consultants, USA and Marisley Almeida, Head of Practice Development Consulting REF, Carl Zeiss Meditec AG.
     
Speaker

Christine Scarlett

Consultant at Proven Healthcare Consultants, Private Practice, USA

Christine Scarlett is a results-driven, people-oriented marketing professional with a 17-year background in customer-service-driven sales. She believes that patient experience is the bedrock of growth and the validating embodiment of your brand. Prior to her current healthcare position as Chief Marketing Officer in private practice, Christine launched and grew her private marketing firm from zero to 250 small businesses in three years, working with each client to turn their passion into a thriving business. One thing she found essential to the success of each project: happy, satisfied customers. After joining her practice eight years ago, she immediately applied these strategies to elective marketing and the refractive patient experience, exploding the refractive cash pay program with an average 60% growth rate per year. Christine launched her consulting business to share how investing in your team and patient experience by creating processes and workflows that are simple but intentional really works and drives of sustainable growth.

Speaker

Lauren Weaver

Consultant at Proven Healthcare Consultants, USA

Lauren Weaver embodies the next generation marketing guru, fully immersed in the virtual world of patient engagement. Her relentless passion for dominating the ever-changing patterns of online behavior and algorithms behind social media platform trends sets her apart, while her expertise in current visual media strategies bring a fresh perspective that appeals to today's cash-pay patients. She first encountered private practice as a patient, presenting an extensive marketing plan as a potential LASIK brand ambassador as Miss Arkansas USA. After their most successful online campaign ever through this partnership, Lauren joined their team and in a short amount of time earned a leadership role as the Director of Brand Development. Her strategies exploded their social media growth to over 14,000 followers in less than two years, which contributes to their bottom line and provides them with a powerful avenue to reach their target demographic. Lauren knows how to reach people through the platforms they use, the content they connect with, and imagery that moves them into action.

Speaker

Marisley Almeida

Head of Practice Development Consulting REF, Carl Zeiss Meditec AG, Germany

As Head of Practice Development Consulting at ZEISS Medical Technology, Marisley Almeida brings 15 years of experience in the ophthalmic industry. Marisley holds a bachelor’s degree in Electronic Engineering from the University of São Paulo, started her career as a Research & Development Engineer for ophthalmic devices, and has also worked in Sales and Healthcare Marketing. In the last seven years, Marisley repurposed her career to improving practices around the world with a focus on the patient experience. She holds a post-graduate degree in patient experience from the well-known Albert Einstein Hospital in Brazil. With 15 years, international experience, having lived in Brazil, Australia, Singapore, and Germany and worked with refractive surgeons from all over the world, Marisley brings rich international insights and best practice solutions from leading refractive practices around the world.

Speaker

Christine Scarlett

Consultant at Proven Healthcare Consultants, Private Practice, USA

Christine Scarlett is a results-driven, people-oriented marketing professional with a 17-year background in customer-service-driven sales. She believes that patient experience is the bedrock of growth and the validating embodiment of your brand. Prior to her current healthcare position as Chief Marketing Officer in private practice, Christine launched and grew her private marketing firm from zero to 250 small businesses in three years, working with each client to turn their passion into a thriving business. One thing she found essential to the success of each project: happy, satisfied customers. After joining her practice eight years ago, she immediately applied these strategies to elective marketing and the refractive patient experience, exploding the refractive cash pay program with an average 60% growth rate per year. Christine launched her consulting business to share how investing in your team and patient experience by creating processes and workflows that are simple but intentional really works and drives of sustainable growth.

Speaker

Lauren Weaver

Consultant at Proven Healthcare Consultants, USA

Lauren Weaver embodies the next generation marketing guru, fully immersed in the virtual world of patient engagement. Her relentless passion for dominating the ever-changing patterns of online behavior and algorithms behind social media platform trends sets her apart, while her expertise in current visual media strategies bring a fresh perspective that appeals to today's cash-pay patients. She first encountered private practice as a patient, presenting an extensive marketing plan as a potential LASIK brand ambassador as Miss Arkansas USA. After their most successful online campaign ever through this partnership, Lauren joined their team and in a short amount of time earned a leadership role as the Director of Brand Development. Her strategies exploded their social media growth to over 14,000 followers in less than two years, which contributes to their bottom line and provides them with a powerful avenue to reach their target demographic. Lauren knows how to reach people through the platforms they use, the content they connect with, and imagery that moves them into action.

Speaker

Marisley Almeida

Head of Practice Development Consulting REF, Carl Zeiss Meditec AG, Germany

As Head of Practice Development Consulting at ZEISS Medical Technology, Marisley Almeida brings 15 years of experience in the ophthalmic industry. Marisley holds a bachelor’s degree in Electronic Engineering from the University of São Paulo, started her career as a Research & Development Engineer for ophthalmic devices, and has also worked in Sales and Healthcare Marketing. In the last seven years, Marisley repurposed her career to improving practices around the world with a focus on the patient experience. She holds a post-graduate degree in patient experience from the well-known Albert Einstein Hospital in Brazil. With 15 years, international experience, having lived in Brazil, Australia, Singapore, and Germany and worked with refractive surgeons from all over the world, Marisley brings rich international insights and best practice solutions from leading refractive practices around the world.

Masterclass 1

How committed to patient conversion should your team be?

We open our next series with the first masterclass "How committed to patient conversion should your team be?", where we share with you patient communication strategies and mechanisms to understand patient needs and improve conversion rates on the day of the initial exam.

 

Details

  1. Date: Wednesday, 20 July 2022
  2. Live webinar: 4:00 PM - 5:30 PM CEST (UTC +2)
  3. Recorded session: After prior registration the recorded session will be available from July 27 to August 24.
  4. Duration: 1.5 hours
  5. Speakers: Matthew Neuberger, President / CEO Neuberger & Company Inc. Sandler’s Systems and Marisley Almeida, Head of Practice Development Consulting, Carl Zeiss Meditec AG.
     
Speaker

Matthew Neuberger

President / CEO Neuberger & Company Inc. Sandler’s Systems, USA

Matthew Neuberger is President and CEO at Neuberger & Company Inc. Sandler’s Systems. He has achieved national recognition as an expert in business development, sales management, and sales. Over the last 18 years, thousands of companies and sales professionals have worked privately with or attended his seminars and workshops, generating over a billion in additional sales. In the healthcare industry, Matthew works closely with universities to bring new healthcare technologies to market and with private practices to drive 70% patient conversion for elective procedures using his proven processes.  

Speaker

Marisley Almeida

Head of Practice Development Consulting REF, Carl Zeiss Meditec AG, Germany

As Head of Practice Development Consulting at ZEISS Medical Technology, Marisley Almeida brings 15 years of experience in the ophthalmic industry. Marisley holds a bachelor’s degree in Electronic Engineering from the University of São Paulo, started her career as a Research & Development Engineer for ophthalmic devices, and has also worked in Sales and Healthcare Marketing. In the last seven years, Marisley repurposed her career to improving practices around the world with a focus on the patient experience. She holds a post-graduate degree in patient experience from the well-known Albert Einstein Hospital in Brazil. With 15 years, international experience, having lived in Brazil, Australia, Singapore, and Germany and worked with refractive surgeons from all over the world, Marisley brings rich international insights and best practice solutions from leading refractive practices around the world.

Speaker

Matthew Neuberger

President / CEO Neuberger & Company Inc. Sandler’s Systems, USA

Matthew Neuberger is President and CEO at Neuberger & Company Inc. Sandler’s Systems. He has achieved national recognition as an expert in business development, sales management, and sales. Over the last 18 years, thousands of companies and sales professionals have worked privately with or attended his seminars and workshops, generating over a billion in additional sales. In the healthcare industry, Matthew works closely with universities to bring new healthcare technologies to market and with private practices to drive 70% patient conversion for elective procedures using his proven processes.  

Speaker

Marisley Almeida

Head of Practice Development Consulting REF, Carl Zeiss Meditec AG, Germany

As Head of Practice Development Consulting at ZEISS Medical Technology, Marisley Almeida brings 15 years of experience in the ophthalmic industry. Marisley holds a bachelor’s degree in Electronic Engineering from the University of São Paulo, started her career as a Research & Development Engineer for ophthalmic devices, and has also worked in Sales and Healthcare Marketing. In the last seven years, Marisley repurposed her career to improving practices around the world with a focus on the patient experience. She holds a post-graduate degree in patient experience from the well-known Albert Einstein Hospital in Brazil. With 15 years, international experience, having lived in Brazil, Australia, Singapore, and Germany and worked with refractive surgeons from all over the world, Marisley brings rich international insights and best practice solutions from leading refractive practices around the world.

Register now for the PDC Masterclasses

With one registration you are enrolled for all sessions - live and recorded

Form is loading...

If you want to have more information on data processing at ZEISS please refer to our data privacy notice.