Programme de développement et de consulting
De la vision au prestige : Développer une marque haut de gamme pour vos hôpitaux et cliniques ophtalmologiques
18 septembre 2025
· 30 MIN VISIONNAGE
![Un médecin souriant, portant une blouse blanche, une chemise et une cravate à motifs, se tient debout devant un fond clair uni.]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/building-a-premium-brand-for-your-eye-hospitals-and-clinics/03_picture_pdc_masterclass_prof_tjahjono.jpg/_jcr_content/renditions/original.image_file.100.100.170,89,739,658.file/03_picture_pdc_masterclass_prof_tjahjono.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/building-a-premium-brand-for-your-eye-hospitals-and-clinics/03_picture_pdc_masterclass_prof_tjahjono.jpg/_jcr_content/renditions/original.image_file.360.360.170,89,739,658.file/03_picture_pdc_masterclass_prof_tjahjono.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/building-a-premium-brand-for-your-eye-hospitals-and-clinics/03_picture_pdc_masterclass_prof_tjahjono.jpg/_jcr_content/renditions/original.image_file.569.569.170,89,739,658.file/03_picture_pdc_masterclass_prof_tjahjono.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/building-a-premium-brand-for-your-eye-hospitals-and-clinics/03_picture_pdc_masterclass_prof_tjahjono.jpg/_jcr_content/renditions/original.image_file.569.569.170,89,739,658.file/03_picture_pdc_masterclass_prof_tjahjono.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/building-a-premium-brand-for-your-eye-hospitals-and-clinics/03_picture_pdc_masterclass_prof_tjahjono.jpg/_jcr_content/renditions/original.image_file.569.569.170,89,739,658.file/03_picture_pdc_masterclass_prof_tjahjono.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/building-a-premium-brand-for-your-eye-hospitals-and-clinics/03_picture_pdc_masterclass_prof_tjahjono.jpg/_jcr_content/renditions/original.image_file.569.569.170,89,739,658.file/03_picture_pdc_masterclass_prof_tjahjono.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/building-a-premium-brand-for-your-eye-hospitals-and-clinics/03_picture_pdc_masterclass_prof_tjahjono.jpg/_jcr_content/renditions/original.image_file.569.569.170,89,739,658.file/03_picture_pdc_masterclass_prof_tjahjono.jpg"} "Un médecin souriant, portant une blouse blanche, une chemise et une cravate à motifs, se tient debout devant un fond clair uni.")
INTERVENANT
Prof. Dr Tjahjono D. Gondhowiardjo
Directeur du développement et de la formation
Groupe des hôpitaux et cliniques ophtalmologiques JEC (Indonésie)
Groupe des hôpitaux et cliniques ophtalmologiques JEC (Indonésie)
RÉSUMÉ
De la vision au prestige : Développer une marque haut de gamme pour vos hôpitaux et cliniques ophtalmologiques
Le professeur Tjahjono est établi à Jakarta, en Indonésie, où il supervise le développement commercial, la recherche et la formation, ainsi que le département marketing. Dans ce tutoriel vidéo, vous découvrirez :
- L'expertise dans le positionnement des hôpitaux et cliniques ophtalmologiques JEC pour en faire des leaders des soins oculaires grâce à une gestion clinique performante et une gouvernance stratégique.
- Les stratégies permettant d'offrir une expérience patient exceptionnelle.
- La mise en œuvre de la transformation numérique grâce à des stratégies marketing intelligentes.
![Positionnement dans le segment premium pour les activités liées à la chirurgie de la réfraction]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/premium-positioning-for-refractive-business/pdc_focus-session-thumbnail.jpg/_jcr_content/renditions/original.image_file.100.56.file/pdc_focus-session-thumbnail.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/premium-positioning-for-refractive-business/pdc_focus-session-thumbnail.jpg/_jcr_content/renditions/original.image_file.360.203.file/pdc_focus-session-thumbnail.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/premium-positioning-for-refractive-business/pdc_focus-session-thumbnail.jpg/_jcr_content/renditions/original.image_file.768.432.file/pdc_focus-session-thumbnail.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/premium-positioning-for-refractive-business/pdc_focus-session-thumbnail.jpg/_jcr_content/renditions/original.image_file.1024.576.file/pdc_focus-session-thumbnail.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/premium-positioning-for-refractive-business/pdc_focus-session-thumbnail.jpg/_jcr_content/renditions/original.image_file.1280.720.file/pdc_focus-session-thumbnail.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/premium-positioning-for-refractive-business/pdc_focus-session-thumbnail.jpg/_jcr_content/renditions/original.image_file.1440.810.file/pdc_focus-session-thumbnail.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/premium-positioning-for-refractive-business/pdc_focus-session-thumbnail.jpg/_jcr_content/renditions/original./pdc_focus-session-thumbnail.jpg"} "Positionnement dans le segment premium pour les activités liées à la chirurgie de la réfraction")
![Croissance de l'activité grâce au programme de développement et de consulting ZEISS]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/practice-growth-with-zeiss-practice-development-consulting/pdc_focus_session_thumbnail.jpg/_jcr_content/renditions/original.image_file.100.56.file/pdc_focus_session_thumbnail.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/practice-growth-with-zeiss-practice-development-consulting/pdc_focus_session_thumbnail.jpg/_jcr_content/renditions/original.image_file.360.203.file/pdc_focus_session_thumbnail.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/practice-growth-with-zeiss-practice-development-consulting/pdc_focus_session_thumbnail.jpg/_jcr_content/renditions/original.image_file.768.432.file/pdc_focus_session_thumbnail.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/practice-growth-with-zeiss-practice-development-consulting/pdc_focus_session_thumbnail.jpg/_jcr_content/renditions/original.image_file.1024.576.file/pdc_focus_session_thumbnail.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/practice-growth-with-zeiss-practice-development-consulting/pdc_focus_session_thumbnail.jpg/_jcr_content/renditions/original.image_file.1280.720.file/pdc_focus_session_thumbnail.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/practice-growth-with-zeiss-practice-development-consulting/pdc_focus_session_thumbnail.jpg/_jcr_content/renditions/original.image_file.1440.810.file/pdc_focus_session_thumbnail.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-referral/practice-growth-with-zeiss-practice-development-consulting/pdc_focus_session_thumbnail.jpg/_jcr_content/renditions/original./pdc_focus_session_thumbnail.jpg"} "Croissance de l'activité grâce au programme de développement et de consulting ZEISS")